Grocery store chain Aldi will now be removing synthetic colors, trans fats, and added monosodium glutamate (MSGs) from all food in the U.S.
The grocery chain made the announcement on October 1, saying that they are trying to address customers’ ingredient preferences and expand store offerings.
“Our decision to remove these ingredients from all of our exclusive brand foods deliver on our ongoing commitment to meet the evolving preferences of our customers,” Jason Hart, Aldi CEO, said in a statement. “Since more than 90 percent of the products we sell are under our exclusive brands, eliminating these ingredients will have a real impact on the over 30 million people who shop in our stores.”
Aldi began removing these ingredients in 2014 and will reformulate all products lines and release them in stores by the end of 2015.
Over the past few years, Aldi made an effort to improve store offerings. For example, they have added more organic produce and introduced a line of gluten-free products called liveGfree.