It looks like Lisa Frank broke into every bakery in urban hipster neighborhoods.

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The Unicorn Food Trend Has Got to Stop

Not merely content with rainbow-colored everything, we’ve moved onto sparkly pastel foods: When will the madness end?

2016 may have been the year of rainbow food (from bagels to grilled cheese and pizza), but it looks like 2017 is turning up the dial on kitschy, colorful “twee-eats” with the unicorn trend. Unicorn foods, in case you have not yet stumbled upon them, are pastel-colored and sparkly, and usually made with a copious amount of food dye and marshmallows.

Already we have unicorn hot chocolate, unicorn macarons, and unicorn cheesecake, all topped with sprinkles, rock candy, and sparkly tie-dye sweets that look like they leaped out of a Strawberry Shortcake episode.

They may look pretty, but the constant influx of these eats has got to stop. They aren’t even really food trends so much as edible excuses for a viral Instagram post. Much like over-the-top milkshakes, these sparkly treats don’t really bring anything new to the table other than a sugar rush and an adorable social media picture to make your friends envious.

If we could point a finger and blame anyone for starting the whole thing, it would be the Unicorn Café in Bangkok, which opened last year and devoted its entire menu and décor to edible versions of the mythical creature.

If you want to know what’s really cooking in kitchens across America, check out our list of predicted food trends for 2017, according to some of the best chefs in the nation. Hint: We’ll be looking forward to more ancient grains and higher-end delivery services. 

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