White Castle® Partners With Tastemade And FOODBEAST On Video Series
"For the Love of the Slider" series highlights talented chefs' creations using the iconic Original Slider
COLUMBUS, Ohio, Oct. 20, 2016 /PRNewswire/ -- White Castle, America's first fast-food hamburger chain, is partnering with Tastemade, a video network that brings people together with shared passions for great food and travel, and FOODBEAST, a leading source for food news, information and entertainment, on a new video series tilted, "For the Love of the Slider." The mini series will showcase renowned chefs from New York, Chicago, Louisville and Columbus, Ohio, who will create their own unique recipes featuring White Castle Sliders.
"We have a unique opportunity to tell chefs' stories while also showcasing the iconic Slider in a way that hasn't been done before," said Geoff Kutnick of FOODBEAST and "For the Love of the Slider" host. "The range of chefs for the series has to be one of our favorite elements. From heavily-acclaimed Edward Lee and James Beard nominated-Tanya Baker, to New Yorker and Filipino Taqueria phenomenon Jordan Andino, and finally, the self-taught culinary guru Marcus Meacham from Columbus, Ohio. The food and cast is one of the most diverse we've had the opportunity to work with."
The special kick-off episode, starring Chef Linh Nguyen of Santa Ana, Calif., premiered October 18 exclusively on the FOODBEAST YouTube channel. Nguyen's recipe features White Castle's retail products, available in grocery stores nationwide. New episodes in the chef-inspired series will premiere November 1, November 15, November 29 and December 13. Each episode will be accessible on WhiteCastle.com.
Lee, Baker, Andino and Meacham are passionate about quality and taste, and each chef is a self-proclaimed White Castle Craver, too. Through the videos produced by FOODBEAST, viewers will learn how the chefs' surroundings and culture inspire their food recipes every day, and how small, local ingredients can give the White Castle Slider a unique regional flair.
"We're thrilled to be partnering with Tastemade and FOODBEAST on this fun project, and we hope it will encourage Cravers all over the U.S. to channel their creativity and make their own recipes inspired by White Castle's Original Slider," said Jamie Richardson, vice president of White Castle. "Whether purchasing Sliders at a nearby Castle or grocery store, these chefs prove that Sliders are the perfect ingredient for Crave-worthy creations."
White Castle operates nearly 400 restaurants in 13 states, and its retail products are sold in grocery, club stores, vending machines and convenience stores nationwide, including military base exchanges around the world. For more information, visit www.whitecastle.com.
About White Castle®
White Castle, America's first fast-food hamburger chain based in Columbus, Ohio, is celebrating 95 years as a family-owned business. The company was founded in Wichita, Kansas, in 1921 serving The Original Slider® which was named the most influential burger of all time in 2014 by Time. All White Castle Sliders are made from 100 percent USDA inspected beef. Today White Castle owns and operates nearly 400 restaurants in 13 states and has two dedicated Crave Mobiles that attended hundreds of events in 2015. White Castle's commitment to maintaining the highest quality products extends to the company owning and operating its own meat processing plants and bakeries as well as three frozen food processing plants. The retail division markets White Castle signature products in grocery, warehouse and convenience stores across the United States and in a growing number of international locations, including military base exchanges around the world.
WhiteCastle.com is a culture center for Cravers, the chain's loyal and passionate fan base, connecting like-minded Slider enthusiasts from around the globe in a social media setting. For more information on White Castle and to see the Craver Hall of Fame, visit whitecastle.com.
SOURCE White Castle