Ways & Means Hospitality Concept Announces Global Expansion to the Middle East & North Africa
Popular Southern California Restaurant Partners With Global Development Firm, Trilogy Brands
(RestaurantNews.com) Ways & Means, Southern California’s award-winning oceanfront oyster house, announces the expansion of the concept throughout the Middle East and North Africa in partnership with Trilogy Brands Group, a prominent global brand development firm that works with top-tier American companies with international expansion. The development will be lead by Barbara Damato, of Trilogy Brands, who will assist in opening ten quick-serve Ways & Means concepts over the next three years.
“Our goal is to capture Southern California coastal living. We serve more than food; we try share moments and experiences with all our guests,” said Director of Operations, Dan Schneider. “We are very excited to take the next steps in sharing the Ways & Means brand globally.”
Ways & Means was created with the same traditional values of the storied oyster bars around the world. Ways & Means continues a commitment to a strong consciousness of community and a never ending celebration of coastal living. The inspiration for Ways & Means originate from the recipes and ingredients that defined the coastal culture of seaside clam shacks, oyster bars and harbor houses around the globe.
The Ways and Means concept is more than a restaurant. It’s defining a new standard of hospitality to reflect the Southern California coastal lifestyle. Its mission is to create a dialogue through food, beverage and service that will build a greater consciousness of community among guests, employees, vendors and partners. It has extended itself beyond just dining services with the introduction of its Ways & Means Home Store that offers nautical and beach-inspired decor, kitchen tools and gifts. Ways & Means has also developed a collection of private label products, including oysters, wine, rum and beer. The brand introduced its own Chardonnay, Cabernet and Sauvignon wines, produced through a partnership with Tate Dog wines in Livermore, California. Ways & Means formed a partnership with Tom Perry to harvest its own branded oysters out of White Stone, Virginia. In a similar partnership with Papa’s Pilar Rum, the brand now offers its own 24-year-aged rum. Further brand extensions include the future development of a hotel product that will be branded Ways & Means Beach House and a membership club branded Ways & Means Yacht Club.
Additionally, Ways & Means has a large emphasis on philanthropic work that focuses on saving our oceans, supporting the humane treatment of animals and cancer research. Throughout the year, Ways & Means hosts several charity events including their signature Shuck-It event that involves local cops, firemen, and coast guard.
About Ways & Means Oyster House
The award-winning seafood restaurant concept, Ways & Means Oyster House, is a full-service restaurant committed to sustainability and localization of product with a menu focused on Seafood, introducing West Coast ingredients to classic Coastal recipes. The menu features a small plate format with a price range that begins at $4 and offers weekend brunch, lunch, and dinner. The culinary program is complimented by a carefully procured wine list tailored to provide unique experiences at every visit. The restaurant concept is centered around a bar program that is driven to execute an exciting selection of cocktails composed of high quality spirits and fresh ingredients. A selection of local, seasonal, and specialty beers are on tap and flowing from opening to closing every day. The operations also offer catering and banquet services along with the availability of retail items, including wine, beer, and spirits to be carried off premise.
About Trilogy Brands Group
Trilogy Brands Group is a global brand development and strategy consulting firm pioneering a faster, better way for brands to access highly coveted international markets. It focuses on creating significant revenue by monetizing idle brand value in a region with strong consumer demand ready to embrace new trendy, emerging, growing and star performing brands. Trilogy works closely with its American brand clients targeting fashion, celebrity and sports brands, accessories, food and beverage, sporting goods, action sports, supermarkets, entertainment, entertainment retailing, health and fitness, nutrition, cosmeceuticals, multimedia and electronics, digital and e-commerce applications, home furnishings, education, hotels and leisure