Water, Soil, Air and Habitat Top Priorities for Food Production Sustainability
CHESTERFIELD, Mo., Sept. 30, 2016 /PRNewswire/ -- U.S. Farmers & Ranchers Alliance® (USFRA®) is focused on answering questions consumers have about how food is grown and raised, including questions about sustainability practices on and around farms and ranches. USFRA has released a short animated video, Farm On: Sustainable Food Production, and educational infographics highlighting sustainable farming and ranching practices. These assets are educational tools, centered on sustainability where water, soil, air and habitat are top of mind when considering sustainable farming and ranching practices.
Experience the interactive Multimedia News Release here: https://www.multivu.com/players/English/7939251-usfra-unveils-sustainability-video-infographics
"Sustainability is a vital part of our everyday lives as farmers and ranchers, and we know consumers care about the environment when it comes to how food is grown and raised," said CEO Randy Krotz. "Since not every consumer has the opportunity to see farming first-hand, our goal is to bring the farm to them. We hope watching this video and sharing these infographics gives people a glimpse into the practices that farmers and ranchers created and adopted to grow safe, nutritional and sustainable food. Along with this approach, farmers and ranchers carry a deep-rooted pride in environmental stewardship, knowing how we farm today impacts generations to come."
In the newly released video and infographics, USFRA demonstrates the sustainable practices farmers and ranchers implement. The video, narrated by farmer Glenn Brunkow of Kansas, highlights farmers' and ranchers' goal to protect and maintain the water, soil and air while caring for their farm animals. The infographics visually demonstrate, in bite-size information, sustainable farming and ranching practices.
The video highlights the following:
The series of infographics includes these and others:
Both the video and infographics demonstrate the importance for others to also understand why and how farmers and ranchers focus on sustainability. Farmers and ranchers value sustainability and have the responsibility and goal to grow and raise food that is nutritional and safe.
USFRA's new video can be found at https://www.youtube.com/watch?v=pk1d7vBBvnE and the new infographics can be found at http://www.fooddialogues.com/sustainability-infographics.
About U.S. Farmers and Ranchers Alliance® (USFRA®)
U.S. Farmers & Ranchers Alliance (USFRA) consists of about 100 farmer and rancher led organizations and agricultural partners representing virtually all aspects of agriculture, working to engage in dialogue with consumers who have questions about how today's food is grown and raised. USFRA is committed to continuous improvement and supporting U.S. farmers and ranchers' efforts to increase confidence and trust in today's agriculture. To learn more, visit our website at www.fooddialogues.com. You can also find USFRA on Twitter, Facebook and YouTube.
This news release was wholly or partially funded by one or more Checkoff programs.
SOURCE U.S. Farmers & Ranchers Alliance