Smashburger Majors in Delivering a Better Burger Experience on College Campuses
Denver, CO (RestaurantNews.com) A recent study of college-student eating habits and expectations conducted by Fluent determined that the majority (65 percent) of students eat on-campus most of the time, with taste, price and quality being the key drivers behind their dining decisions. With the opportunity to grab market share and introduce the next generation to a better burger option, Smashburger announces its plans to expand the fast casual brand in college and universities across the country.
“Through the success of our Texas A&M and Notre Dame locations, we’ve seen firsthand the tremendous opportunity college and universities offer our brand,” says Gregg Koffler, SVP of Franchising, Smashburger. “Our prototype flexibility and menu is ideal for the campus setting and busy, on-the-go students, making it the ideal fit for sophisticated franchise investors looking to serve the next generation of restaurant guests.”
Smashburger’s operation delivers an exceptional customer experience while meeting some of the unique opportunities in non-traditional venues such as colleges and universities. Smashburger has achieved efficiencies due to its one-of-a-kind smashing process which turns out fresh, juicy burgers and chicken sandwiches in just minutes – ensuring a quality product in even the highest volume environments. The cooking technique enables Smashburger’s compact kitchen design, which maximizes every last square inch of space, allowing Smashburger to fit into virtually any size or space. In fact, the company can open locations in as little as 400 square feet.
Make Mine a Double
Slated to open in the first two weeks of September, Smashburger will double its college and university presence with openings at Eastern Michigan and Kean Universities. Students and faculty will have access to an upscale quality burger packed with flavor and served at a great value. Smashburger has adapted the menu at its college and university locations to offer variety, quality and convenience to on-campus diners. Aside from 100% Certified Angus Beef® burgers, the menus will offer grilled or crispy chicken sandwiches, entrée salads, and a selection of premium sides.
“We are very excited to have Smashburger as a part of our food lineup here at the Miron Student Center, providing our students and faculty a new experience with a better burger option,” says Michael Frungillo, President of Gourmet Dining at Kean University. “Students crave a high-quality, customizable dining experience at a fast pace. We feel Smashburger is the perfect partner to fit this demand.”
The Eastern Michigan University location is located inside the Student Center at 900 Oakwood St, Ypsilanti, MI 48197. Operating hours are 11:00 a.m. to 10 p.m. Monday through Friday and closed on Saturday and Sunday. The store phone number is 734-487-6416.
The Kean University location is located inside the Miron Student Center at 1000 Morris Avenue Kean University, Miron Center, Union, NJ 07083. Operating hours are 11:00 a.m. to 7:00 p.m. Monday and Wednesday, 11:00 a.m. to 11:00 p.m. Tuesday, 11:00 a.m. to 1:00 a.m. Thursday, 11:00 a.m. to 5:00 p.m. Friday and closed on Saturday and Sunday. The store phone number is 908-737-5163.
Smashburger is a leading fast casual “better burger” restaurant known for its fresh never frozen, 100% Certified Angus Beef® burgers that are smashed on the grill to sear in the juices, creating an upscale quality burger packed with flavor and served at a great value. In addition to burgers, Smashburger offers grilled or crispy chicken sandwiches, fresh salads, signature side items such as Haystack onions and Veggie Frites, and hand-spun Haagen-Dazs® shakes. On each market menu, Smashburger offers locally inspired items like the regional burger, as well as regional sides and local craft beer. Smashburger began in 2007 with the vision of Rick Schaden and funding by Consumer Capital Partners—the private equity firm that Rick and his father Richard own. There are currently over 371 corporate and franchise restaurants operating in 34 states and seven countries. Smashburger is actively seeking partnerships with experienced and seasoned franchisees at campus locations across the country and worldwide. For more information, visit Smashburger.com.