At this week’s Wells Fargo Retail, Restaurant & Consumer Forum, Jack in the Box Brand President Frances Allen announced the roll out, saying that in doing so Jack in the Box is “blazing a new trail in the so far untapped daypart.”
As reported earlier here, the menu includes a Brunch Burger (at r.), tested at $3.99 alone/$5.79 as a combo, with a beef patty, bacon, Cheddar and a fried egg on a croissant bun. The Bacon & Cheddar Brunch Sandwich, with chicken breast fillet and a fried egg on an English muffin was tested at $4.49. A Southern Scrambler Plate with scrambled eggs and pepper, home fries and a croissant was tested at $4.59. A Blood Orange Fruit Cooler stands in for a Mimosa or Bloody Mary.
Two Brunchfast items that were tested but that don’t appear to have made the rollout menu are an Omelet Sandwich with an egg-and-peppers omelet, ham and cheese on sourdough (tested at $3.49) and a French Toast Plate, a late addition to the test, with three slices of French toast and choice of sausage or bacon, tested at $4.79.
Allen said Brunchfast is another example of Jack in the Box’s commitment to innovation and to not following the crowd. She cited the chain’s late-night Munchie Meal menu as an example. “It’s zigging when others zag,” she said.