Afraid your food business is getting lost in the mix? Discover your “niche,” learn to build buzz and boost brand recognition with the "Building Your Marketing Plan" video in ICE and American Express’s four-part Restaurant Success Series. From exploring local advertising to increasing your online presence, learn how having the right marketing tools will set your business apart from the rest.
To help you build your food business’ marketing plan, Lori Greene, digital media expert and Director of Content for ad agency Maxus Global, highlights how social media can help build your brand. Read on for her top 5 tips!