Hatch chiles are becoming the new on-trend burger topper, at least outside New Mexico where the green chiles are grown and long have been used with almost every food. Tomorrow (Aug. 31), The Habit Burger Grill launches a Hatch Chile Festival with a special menu that includes a burger, a chicken sandwich, and a chicken salad, all with the chilies.
The new Hatch Chile Charburger (below) tops the beef with grilled Hatch chiles, melted cheese, fire-roasted chipotle salsa, tomatoes, lettuce and mayo. It’s all on toasted sesame bun and priced at $4.95.
The Hatch Chile Sandwich ($6.95) tops a lime-marinated, char-grilled chicken breast with grilled Hatch chiles, melted cheese, fire-roasted chipotle salsa, tomato, lettuce and mayo, on grilled sourdough.
That same chicken breast returns in the $7.25 Hatch Chile Chicken Salad, placed atop hand-cut greens and partnered with feta cheese, diced tomato, carrot, black beans, char-grilled sliced Hatch chiles and cilantro. It’s tossed with a house-made cilantro-lime ranch dressing.
The special menu runs through the end of the Hatch chile growing season, which is usually late September.
McDonald’s Corp. has decided to consolidate its $1 billion+ U.S. ad account with Omnicom Group, parent of long-time McDonald’s agency DDB Needham, Advertising Age reported. That will leave another long-time (35 years) Golden Arches shop, Publicis’ Leo Burnett, out in the cold.
Omnicom will establish a new dedicated agency—as yet unnamed but run by DDB North America CEO Wendy Clark—to handle the massive McDonald’s account as of Jan. 1, 2017. McDonald’s U.S. CMO Deborah Wahl, who oversaw the four-month review, told Ad Age there will be a “pay-for-performance” agreement in the deal with Omnicom.
Ad Age says McDonald’s spent $1.45 billion on advertising in the U.S. in 2015.