Fast-Casual Restaurant Concept Expands Presence in Georgia
Auburn, AL (RestaurantNews.com) Chicken Salad Chick, the nation’s only southern inspired, fast casual chicken salad restaurant concept, announced today it will be expanding in Georgia with its first location in Athens. The new restaurant will celebrate its grand opening on Tuesday, Sept. 20 and is located at 196 Alps Road in Beechwood Promenade. This location marks the 13th Chicken Salad Chick location in Georgia, and the sixth location for Origin Development Group, an Atlanta-based restaurant development fund founded by Darren DeVore and Lauren Fernandez.
During grand opening week, guests will enjoy southern hospitality through giveaways and specials at the new Chicken Salad Chick restaurant:
- Tuesday, Sept. 20 – The first 100 guests to order will receive a “Meet the Chicks” tasting card. For sixteen weeks, guests can try one free scoop of the chicken salad ‘flavor of the week’, allowing guests a chance to taste every Chicken Salad Chick flavor.
- Wednesday, Sept. 21 – The first 100 guests to order a Chick Special receive a free scoop of their choice.
- Thursday, Sept. 22 – The first 100 guests to order will receive a complimentary Chicken Salad Chick coozie.
- Friday, Sept. 23 – Guests who purchase two Quick Chicks will receive a free cooler*.
- Saturday, Sept. 24 – Guests who spend $40 receive a limited edition stainless steel chick tumbler*.
“Darren and I are thrilled to bring Chicken Salad Chick’s great food and southern hospitality to Athens,” said Lauren Fernandez, President of Origin Development Group. “The great success we’ve already experienced in the Atlanta market is a testament to the high demand for freshly made food, served with Southern hospitality,” added Darren DeVore, CEO of Origin Development Group. “As a University of Georgia alumnus I am thrilled by the outpouring of support from the Athens community and look forward to serving our fresh, homemade recipes for many years to come.”
The Chicken Salad Chick concept was established in 2008 in the kitchen of founder, Stacy Brown. When Stacy discovered that the local county health department would not allow her to continue making and selling her delicious recipes out of her home kitchen, she overcame that obstacle by launching her first restaurant with the business expertise of her future husband and fellow founder, Kevin Brown. Together, they opened a small takeout restaurant, which quickly grew; the company now has 63 restaurants across the Southeast.
Chicken Salad Chick in Athens will be open Monday – Saturday from 10:30 a.m. – 8 p.m. For more information, visit http://www.chickensaladchick.com. Follow Chicken Salad Chick on Facebook, Twitter and Instagram for the latest news and trends.
*While supplies last.
About Chicken Salad Chick
Chicken Salad Chick puts an edgy twist on a Southern classic, offering guests a “custom fit” chicken salad experience, with 15 original flavors to choose from, as well as gourmet soups, flavorful side salads and freshly-baked desserts. Chicken Salad Chick serves southern style chicken salad with heart and strives to spread joy, enrich lives and serve others every day. Today, the brand has 63 locations across the Southeast, and has currently sold 146 franchises to be developed across the states of Alabama, Florida, Georgia, North and South Carolina, Tennessee, Louisiana and Texas. The brand was recently named as the top chicken salad in the country to try in the 2015 March/April issue of Cooking with Paula Deen, as well as one of FastCasual.com’s top Movers and Shakers and one of NRN’s 2015 Breakout Brands. Chicken Salad Chick also ranked #37 on Inc.‘s annual list of the 500 fastest-growing companies in the U.S. Corporate offices are located at 724 North Dean Road in Auburn, Alabama. See www.chickensaladchick.com for additional information.
About Origin Restaurant Group
Origin Development Group is a privately held fund focused on brand growth in the restaurant industry. As a multi-unit developer, Origin serves as a strategic growth partner for new and established fast-casual restaurant brands. Origin also grows emerging restaurants brands by capital investment, creating franchise programs, operational procedures and practices and retaining rights as a franchisee or master franchisee.