Stella Artois And Water.org Celebrate World Water Day With "The Water Clouds By Stella Artois," A Public Art Installation At The Oculus In New York City
NEW YORK, March 20, 2017 /PRNewswire/ --
Stella Artois and Water.org invite commuters to celebrate World Water Day on March 22 with the unveiling of "The Water Clouds by Stella Artois," a public art installation at The Oculus that visualizes the impact of the "Buy A Lady A Drink" campaign – the brand's ongoing commitment to help end the global water crisis, in partnership with Water.org.
As part of this year's campaign, Stella Artois has released a new set of Limited-Edition Chalices and for every Chalice sold, Stella Artois will help Water.org provide five years of clean water for one person in the developing world.
Since January, over 100,000 Limited-Edition Chalices have been sold through this global initiative, which will help Water.org provide access to clean water for more than 100,000 people in the developing world.
Brought to life by internationally renowned art and architecture practice Snarkitecture, "The Water Clouds by Stella Artois" is a visual representation of the number of people in the developing world who will gain access to clean water through the "Buy A Lady A Drink" campaign
Snarkitecture co-founders Alex Mustonen and Daniel Arsham were inspired to create an environment that engages visitors and commuters in honor of World Water Day – inviting them to pause and sit for a moment, as they reflect on the spherical forms suspended within The Oculus. New Yorkers who stop by throughout the day will be able to add a bubble to the installation by purchasing a Limited-Edition Chalice at a nearby kiosk. Each Chalice sold will help Water.org provide five years of clean water for someone in the developing world.
- Visuals of commuters interacting with the art installation
- Interviews with Daniel Arsham and Alex Mustonen of Snarkitecture upon request
- Interviews with Stella Artois and Water.org representatives upon request
World Water Day, March 22, 2017
Art Installation: 6:00am–9:00pm
Snarkitecture Interviews: 9:00am–10:00am
Westfield World Trade Center
185 Greenwich Street
New York, NY 10007
MEDIA MUST RSVP
Laney Borgida, 3pm, firstname.lastname@example.org / 212-445-8363
SOURCE Stella Artois