Piaget Announces Jessica Chastain as the New International Brand Ambassador

From www.justluxe.com, by Marissa Stempien
Piaget Announces Jessica Chastain as the New International Brand Ambassador

Fresh from her Golden Globe win for Best Actress in a Drama, Jessica Chastain has just been announced as the new International Brand Ambassador for Piaget. In a move that will help to open the American market, the Swiss watch and jewelry brand has partnered with the actress who is not only a woman of talent and notoriety, but a true Piaget fan. She’s been seen in their fine jewelry over the years at all kinds of events, from award shows to galas to movie premieres.

“We are thrilled to introduce Jessica Chastain as our new international brand ambassador,” Philippe Léopold-Metzger, Piaget CEO, explained in a statement. “She embodies Piaget’s unique values—from her audacious acting career choices to her unrelenting passion for perfection. She is beautiful, elegant, charismatic and full of joy.” And if her track record is anything to go by, he’s not the first one to think so. In addition to representing Piaget, Chastain has also been the face of Saint Laurent’s Manifesto fragrance for several seasons.

“It is an incredible honor to be in partnership with Piaget. They believe in innovation and boldness in their approach with pieces that are modern but respect the company’s rich heritage. Their attention to detail is unparalleled and their beautiful collection reflects the company’s motto to ‘Always do better than necessary,’” Chastain said of the luxury brand.

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