Homebase Challenges Atlanta Diners to EatTheCost

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Pledge to Spend More to Save Local Business

Homebase provides free scheduling, time sheet, compliance and communication tools to local businesses across the country. (PRNewsFoto/Homebase)

Pledge to Spend More to Save Local Business

SAN FRANCISCO, Oct. 13, 2016 /PRNewswire/ -- Real estate costs, chains and online businesses already challenge local businesses; now December's overtime regulation and minimum wage reform are driving up labor costs. Homebase, a trusted provider of essential tools for small businesses, today launches EatTheCost, a pledge to support local favorites by spending just $0.60 more per day dining out.

"As consumer, we're spending less on food than any other time in history, and restaurants need us to help rebalance," said John Waldmann, CEO and founder of Homebase. "Pledging to EatTheCost of an overdue raise will help these businesses stay around through change, without squeezing already small margins."

The Pledge
Signing up at www.eatthecost.com tells businesses you're on-board to help cover rising costs by spending more. Maybe share pictures and updates to let businesses know you understand prices need to rise to pay teams fairly. The businesses need to hear, because only 59 percent of businesses polled are considering raising prices.

What IS the Cost?
Americans spending $15 more/month eating out would cover national wage increase to $12/hr., benefitting 80 percent of workers; a dollar a day ($33/month) gets to $15/hr. and 95 percent.

And Atlanta's at Risk
For Atlanta, there's a double whammy: people spend less dining out than any other city in the top DMAs, but would need to pay a higher than average increase to cover wage change. The below chart shows current monthly cost of dining per person in each city, and what they'd each need to pay to help coverage a minimum wage hike to $12 or $15/hr.: 

Current Food Spending/mo. 









Dallas-Fort Worth 




















Los Angeles 





New York 










San Francisco 





Washington DC 




National Average




"These businesses, servers, bartenders and others define our neighborhoods and deserve to know we're here for them," continued Waldmann. "Eating out is already a treat for many, and the impact of a price increase shouldn't be understated. But change doesn't happen overnight, so everyone has time to adjust. Dining costs are progressive; those with more will spend more."

Homebase is uniquely positioned to partner with its both businesses and their teams to navigate these changes. Free scheduling, time sheets, compliance and team communication tools transform painful tasks to simple Web and mobile moments, saving customers 5 hours/week. Based in San Francisco and Houston, Homebase's former baristas, small business owners, waiters – even national chain restaurant HR head – have built products at Intuit, OpenTable, and Yelp. The Homebase board has helped great companies scale, including Instagram and Square.

Martha Shaughnessy
martha@joinhomebase.com/ 415.987.0285

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SOURCE Homebase