Silvia Lagnado was named EVP-global chief marketing officer. The post had been vacant since the departure of Neil Golden in 2013. Global Chief Brand Officer Kevin Newell had filled in since.
Lagnado most recently served as CMO of Bacardi Limited. Earlier she held several posts at Unilever, including EVP of its Savoury business unit. She created Dove’s award-winning “Campaign for Real Beauty” initiative.
Additionally, Robert Gibbs joined McDonald’s Corp. as EVP-global chief communications officer, succeeding Bridget Coffing, who is retiring. Gibbs, who served as President Obama’s press secretary during his first term, most recently headed The Incite Agency, a strategic communications advisory firm.
“Robert and Silvia are both highly respected, talented leaders who will bring a wealth of experience and outside perspective to McDonald’s as we build a more modern, progressive burger company,” McDonald’s CEO Steve Easterbrook said in announcing the hires. “Returning excitement to our business proposition and brand is foundational to our turnaround plan, and Robert and Silvia—with their respective teams—will play critical roles in bringing this strategy to life.”