EVEN® Hotels and Well+Good Announce Winning Innovation in Mission Wellness Competition
Pique Tea organic tea crystals will be featured in select EVEN Hotels nationwide
ATLANTA, Oct. 24, 2016 /PRNewswire/ -- EVEN® Hotels and Well+Good today announce the winner of their Mission Wellness competition, which was created to uncover the next breakthrough in healthy travel that makes travelers' lives easier and healthier. Pique Tea, based in San Francisco, won for its organic tea crystals that are available in pocket-friendly pouches.
Jason Moskal, Vice President, Lifestyle Brands, The Americas, IHG said: "As the first hotel brand whose DNA is rooted in wellness, EVEN Hotels is continually looking at new ways to meet the health and wellness needs of our guests whenever they travel. That's why we are excited Pique Tea was chosen as the winner of our Mission Wellness competition from nearly 80,000 votes cast. We know firsthand the importance of maintaining your routine when you're on the road. Pique Tea will provide our guests with a high-grade antioxidant infusion in an instant, and help them achieve the balance they seek while on the go."
The tea crystals in Pique Tea are made from premium, slow-brewed, whole tea leaves that take less time to prep – just stir into hot or cold water and drink. Pique Tea will be available at multiple EVEN Hotels locations in the brand's Cork & Kale Market, which offers guests a wide variety of great tasting, good-for-you foods.
Alexia Brue, Co-Founder and Publisher, Well+Good added: "Our Mission Wellness partnership with EVEN Hotels is a coming together of two brands passionate about promoting a healthy, active, on-the-go lifestyle. We love that innovations like the winning business, Pique Tea, make it easier for travelers to stay healthy wherever work or play takes them."
Simon Cheng, the company's founder and CEO, has been awarded the following prize, providing incredible exposure and publicity to put Pique Tea on the healthy travel map:
- Feature on WellWellWell.com (go-to source resource for healthier, happier travel providing localized and insightful content fueled by EVEN Hotels)
- Featured spot on a Times Square billboard
- Advertising and editorial coverage on Well+Good
- Product placement in multiple EVEN Hotels
- Cash prize
Follow along this winner's journey with EVEN Hotels and Well+Good on social media by searching the hashtags #MissionWellness and #EVENHotels.
About EVEN® Hotels
EVEN® Hotels, the newest brand from IHG, meets the large and growing demand for a hotel brand to help wellness-minded travelers keep their balance on the road. An industry first, EVEN Hotels invites wellness on every journey by providing solutions for all aspects of travelers' wellness needs. With an emphasis on four components, Eating Well, Resting Easy, Keeping Active and Accomplishing More, the brand serves as a travel partner, helping guests feel better about their experience and themselves based on the choices they are able to make.
The brand was first announced in 2012 and is expected to be a key pillar in the IHG portfolio of preferred brands. EVEN Hotels has five hotels open including Manhattan, New York; Brooklyn, New York; Norwalk, Connecticut; Rockville, Maryland and Omaha, Nebraska. The brand has an additional six properties in the pipeline, including a second Manhattan, New York location; Seattle, Washington; Eugene, Oregon; Miami, Florida; Houston, Texas and Pittsburgh, Pennsylvania. For more information, visit http://www.EVENHotels.com/. Find EVEN Hotels on Twitter https://twitter.com/EvenHotels or Facebook http://www.facebook.com/EvenHotels.
Well+Good is the premier lifestyle and news publication devoted to the wellness scene—and its chic lifestyle components. Created by two journalists—and joined by many more—Well+Good is known for its impeccable reporting and trend-spotting on the healthy living beat. In five years, Well+Good has become the leading source of intel on boutique fitness and the juice industry, plus cutting-edge nutrition, natural beauty, and more. Well+Good is your healthiest relationship.
Notes to Editors:
IHG® (InterContinental Hotels Group) [LON:IHG, NYSE:IHG (ADRs)] is a global organization with a broad portfolio of hotel brands, including InterContinental® Hotels & Resorts, Kimpton® Hotels & Restaurants, HUALUXE® Hotels and Resorts, Crowne Plaza® Hotels & Resorts, Hotel Indigo®, EVEN® Hotels, Holiday Inn® Hotels & Resorts, Holiday Inn Express®, Staybridge Suites® and Candlewood Suites®.
IHG franchises, leases, manages or owns nearly 5,100 hotels and more than 750,000 guest rooms in almost 100 countries, with nearly 1,500 hotels in its development pipeline. IHG also manages IHG® Rewards Club, the world's first and largest hotel loyalty program, with nearly 99 million members worldwide.
InterContinental Hotels Group PLC is the Group's holding company and is incorporated in Great Britain and registered in England and Wales. More than 350,000 people work across IHG's hotels and corporate offices globally.
Visit www.ihg.com for hotel information and reservations and www.ihgrewardsclub.com for more on IHG Rewards Club. For our latest news, visit: www.ihg.com/media and follow us on social media at: www.twitter.com/ihg, www.facebook.com/ihg and www.youtube.com/ihgplc.
SOURCE IHG (InterContinental Hotels Group)
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