Leading Casual Family Dining Franchise Elevates Transformational Marketing Expert to C-Suite Team after Impressive First Year
Winston-Salem, NC (RestaurantNews.com) East Coast Wings & Grill, a North Carolina based casual family dining restaurant with an emphasis on buffalo wings, has announced the promotion of Stacey Kane to Chief Marketing Officer.
Kane joined East Coast Wings & Grill in February 2015 as Vice President of Marketing, in which she led the marketing department and contributed to East Coast Wings & Grill achieving its twelfth consecutive year of positive same store sales. In her new capacity, Kane will continue her current responsibilities of overseeing brand positioning, digital marketing, customer acquisition and social media platforms. The promotion will see her increase focus on data analytics, franchise sales and brand culture.
“Stacey can look at business not only from a marketing perspective, but with an operational mind set as well. Upon joining the company, she implemented both national and localized strategies, which have had a positive effect on sales” stated Sam Ballas, CEO of East Coast Wings & Grill. “It’s been a pleasure watching her ignite the progression and growth of East Coast Wings & Grill, in addition to her personal brand development.”
With more than 20 years of experience working with and building multi-unit restaurant chains, Kane’s previous positions in the industry include Global Director of Buzz at AmRest Restaurants, based in Wroclaw, Poland which owns close to 800 restaurants with over nine brands in 12 countries. Prior, Kane joined California Tortilla in 2007, a 40-unit restaurant chain in which she was responsible for overseeing all marketing functions as the Vice President of Marketing. Preceding her career at California Tortilla, Kane spent 11 years as a top-level media buyer for Subway® restaurants. She has also served on several boards, including the Share Our Strength’s Marketing Advisory Board and the National Restaurant Association’s Marketing Executives Group Board. In 2012 and 2013, Kane was named as one of the Top 20 Movers and Shakers within the Fast Casual Restaurant Industry by Fast Casual magazine.
“Working for East Coast Wings & Grill has allowed me to remain extremely creative, while really diving into data and what drives consumer behavior” said Kane. “I look forward to continue working with the talented East Coast Wings team and making a difference with an emerging brand.”
For more information on East Coast Wings & Grill, visit www.eastcoastwings.com.
About East Coast Wings & Grill
East Coast Wings & Grill is a fast-growing, casual, family dining franchise that puts the spotlight on buffalo wings. With more than 80 locations nationwide currently operating or in various stages of development, the burgeoning franchise recently placed No. 37 in Restaurant Business Magazine’s 2015 List of Fastest Growing Mid-Size Restaurant Chains. Based in North Carolina, the concept caters to chicken wing lovers by offering dozens of varying chicken wing flavors that can be paired with nine heat intensities—resulting with hundreds of delicious choices. The extensive menu also includes salads, wraps, sandwiches, burgers and more – all using fresh ingredients. For more information about East Coast Wings & Grill or its franchise opportunities, visit www.eastcoastwings.com or www.eastcoastwingsfranchise.com.
Fishman Public Relations