One African elephant is currently lost every 15 minutes to poachers for their ivory tusks; Amarula is taking a stance to change that.
NEW YORK, Sept. 1, 2017 /PRNewswire/ -- Beginning today, South African cream liqueur, Amarula, will donate $1 for every bottle sold in the United States to the non-profit organization, WildlifeDIRECT. The funds will support WildlifeDIRECT's on-the-ground conservation efforts to protect African elephants, and the promotion will continue through the end of 2017.
The $1 donation per bottle component is one of many initiatives for the brand's new global campaign, "Don't Let Them Disappear," which is aimed to raise awareness around the plight of the African elephant. The new campaign serves as a continuation of Amarula and WildlifeDIRECT's ongoing partnership to help save African elephants.
Amarula and WildlifeDIRECT debuted the "Don't Let Them Disappear" campaign on World Elephant Day, August 12th 2017, with an installation in NYC's Union Square titled, "The Disappearing Elephant." The public was invited to witness a life-sized ice sculpture of an African elephant melt in the summer heat, symbolizing the alarming rate at which the African elephant population is disappearing at the hands of poachers.
"We're honored to continue partnering with WildlifeDIRECT on this crucially important initiative," states JC Iglesias, Vice President of Marketing at Terlato Distell Artisan Spirits. "African elephants could literally disappear from the wild during our lifetime. We hope our efforts will help spread global awareness on the poaching crisis and have a significant impact on WildlifeDIRECT's work to protect this keystone species."
Amarula is imported and marketed by TD Artisan Spirits and available worldwide, with national distribution across the U.S. at a suggested retail price of $23.99. Please visit Amarula.com for more information on the "Don't Let Them Disappear" campaign.
Amarula is the original and only cream liqueur which uses real Marula fruit as its base spirit, harvested from Marula trees that grow wild and uncultivated in the subequatorial regions of Africa- the only place on the entire planet where they grow. The trees bear their fruit just once a year at the end of Africa's summer, which scent attracts the elephants from the surrounding areas to come feast on the fruit. The Marula fruit is then hand-harvested in the wild and the Marula 'spirit' is distilled and matured in French oak barrels for at least two years, during which time characteristics of vanilla and caramel are naturally imparted. These flavors are further enhanced by the addition of cream to give Amarula its rich, velvety texture. For more information please visit https://amarula.com.
WildlifeDIRECT is a registered 501(c)3 nonprofit founded in 2004. WildlifeDIRECT is well-known for its flagship campaign, Hands Off Our Elephants, focusing on ending the poaching of African Elephants. For more information please visit http://wildlifedirect.org.
About TD Artisan Spirits
The TD Artisan Spirits portfolio is made up of 20 brands from nine countries, including: Amarula Cream Liqueur (South Africa), Angostura Rum and Amaro (Trinidad and Tobago), Black Bottle Blended Whisky (Scotland), Bunnahabhain Scotch Whisky (Scotland), Deanston Scotch Whisky (Scotland), Don Pancho Origenes Rum (Panama), Nonino Amaro and Grappa (Italy), Greenhook Ginsmiths (U.S.), , Langley's No. 8 Gin (England); Ledaig Scotch Whisky (Scotland), Riazul Tequila (Mexico), Springmill Bourbon (U.S.) and Tobermory Scotch Whisky (Scotland). For more information, visit www.terlatowines.com/artisan-spirits.
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