Budweiser Pays Homage to the One Man Who Should Have Seen It (And Called It), Harry Caray, with Special Video of Him Calling the Final Out of the 2016 World Series
NEW YORK, Nov. 3, 2016 /PRNewswire/ -- He loved the Chicago Cubs. He loved Budweiser. To the point he proclaimed himself "Cubs Fan Bud Man". And he dreamed one day the Chicago Cubs would win the World Series. The city of Chicago has had that dream since 1908! Last night that dream came true with a dramatic Game 7 victory. The only thing missing from last night's win was Harry Caray calling the final out...until now.
Budweiser, the official beer of Major League Baseball, has created a custom TV spot that allows fans to hear the late, great Harry Caray call the final out of the 2016 World Series by utilizing Caray's iconic voice over clips depicting the emotion of today's fans.
To make this a reality, Budweiser custom-created a spot featuring audio from Caray's days as a Cubs broadcaster overlaid with real-time fan reactions to the game and Chicago Cubs fans celebrating the historic victory. In partnership with the Harry Caray estate, this custom spot was released following Game Seven of the 2016 World Series, giving baseball fans everywhere a chance to hear the final out the way it was meant to be called.
"While Bud and baseball pair well together, nothing and no one is more synonymous with the Chicago Cubs than Harry Caray," said Ricardo Marques, vice president, Budweiser. "To help Cubs fans celebrate this historic win, we wanted to bring back the real 'Cubs Fan Bud Man' to deliver the winning announcement he longed to give. We are honored to be part of this special moment."
Additionally, Budweiser reprised and aired its iconic 1984 "Cubs Fan Bud Man" ad last night immediately following the last out of the Fall Classic, showcasing Caray enjoying a baseball game with his fellow bleacher bums with his favorite beverage at his favorite stadium – Wrigley Field.
The brand's partnership with Caray dates back to the 1980's when he first held the role of "Cubs Fan Bud Man", resulting in a series of Budweiser commercial cameos. The relationship continues to be a strong one, with the brand working closely with the Harry Caray estate to continue to honor Caray and his commitment to baseball.
Budweiser will also be in on the ground in Chicago, with various activations, including:
- Clydesdale appearances at local Chicago favorites and the upcoming World Series Championship Parade for the Cubs
- Special Cubs celebratory cans for the entire Cubs organization
- Local social and digital activations highlighting the road to the World Series for Cubs fans over the last 108 years
Anheuser-Busch and MLB have a longstanding relationship with Budweiser serving as the "Official Beer Sponsor of Major League Baseball" for more than thirty years.
Budweiser, an American-style lager, was introduced in 1876 when company founder Adolphus Busch set out to create the United States' first truly national beer brand – brewed to be universally popular and transcend regional tastes. Each batch of Budweiser stays true to the same family recipe used by five generations of Busch family brewmasters. Budweiser is a medium-bodied, flavorful, crisp and pure beer with blended layers of premium American and European hop aromas, brewed for the perfect balance of flavor and refreshment. Budweiser is made using time-honored methods including "kraeusening" for natural carbonation and Beechwood aging, which results in unparalleled balance and character.
Major League Baseball (MLB) is the most historic professional sports league in the United States and consists of 30 member clubs in the U.S. and Canada, representing the highest level of professional baseball. Major League Baseball is the best-attended sport in North America, and since 2004, MLB has enjoyed its best-attended seasons in the history of the game, with each regular season eclipsing the 73 million mark. Led by Commissioner Robert D. Manfred, Jr., MLB currently features record levels of labor peace, competitive balance and industry revenues, as well as the most comprehensive drug-testing program in American professional sports. MLB remains committed to making an impact in the communities of the U.S., Canada and throughout the world, perpetuating the sport's larger role in society and permeating every facet of baseball's business, marketing and community relations endeavors. With the continued success of MLB Advanced Media and MLB Network, MLB continues to find innovative ways for its fans to enjoy America's National Pastime and a truly global game. For more information on Major League Baseball, visit www.MLB.com.
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