HelloFresh Launches 20-Minute Meals, So There Is No Excuse Not to Cook
HelloFresh has launched a series of 20-minute meals geared toward cooks who want a quick meal with minimal clean-up. The line will exist in addition to HelloFresh’s already extensive menu.
After listening to feedback from customers who wanted simple and quickly made recipes, the meal kit delivery service created a line of meals that cut down on prep-time but still aim to be delicious.
In a press release for the brand, Stacy Gordon, chief product officer of HelloFresh US, said, “We know that every minute counts, and with 20-Minute Meals we’re giving customers back precious time on the busiest of nights… Our 20-Minute Meals involve less chopping, less mixing, fewer pans, and that means more time around the dinner table.”
According to the brand, their team used data and insights to make ready-made sauces, pre-chopped vegetables, and fast-cooking ingredients like pre-made rice and fresh pasta so customers could make meals in just 20-minutes.
The time-slicing meals are now available to “Classic” plan subscribers and include such recipes as: Steak and Nectarine Salad with Arugula, Pecans, and Feta Cheese; Butternut Squash Agnolotti with Kale in a Sage Brown Butter Sauce; Sesame Beef Tacos with Quick-Pickled Veggies and Spicy Crema; and many others.
Looking for more easy meals to make at home? Check out these 5 healthy and delicious slow-cooker breakfasts