Fast casual seafood leader on track for third consecutive year of AUV record-breaking sales
Nashville, TN (RestaurantNews.com) Captain D’s LLC, the leading fast casual seafood restaurant, announced today it achieved its 16th consecutive quarter of positive growth. The company has experienced continued success throughout the year, driven by its new restaurant redesign and ongoing menu innovation. Enjoying a 3.0 percent same-store-sales growth for the third quarter of 2015, the company is on track for its third consecutive year of AUV record-breaking sales.
“At Captain D’s, our success is driven by our team’s dedication to innovation and continually evolving our brand while staying true to our guest-centric roots. We are thrilled by the consistent growth we’ve experienced as a result,” said Phil Greifeld, Captain D’s chief executive officer. “As we head into the end of the year, we will keep moving forward and expect to close out 2015 stronger than ever while continuing to do what we do best, which is provide our guests with the exceptional experience and high-quality seafood they’ve come to love from Captain D’s.”
Captain D’s expanded the offerings of its 5 Under $5 Full Meal Deals during the third quarter and debuted a new meal featuring Lobster Bites, made with real North Atlantic cold water lobster and coated with a fresh, seasoned batter. Another key to the company’s third quarter success was Captain D’s Curious George promotion through which restaurants featured limited-time Curious George-themed 3D KiD’s Meals and offered guests an opportunity to enter to win a trip for four to Universal Studios Orlando. These efforts resulted in an increase in sales and drove awareness amongst young families, one of the brand’s target demographics.
With 512 restaurants in 23 states, Captain D’s is the fast-casual seafood leader and number one seafood franchise in America ranked by average unit volume. Captain D’s recently unveiled a new design featuring a vibrant coastal atmosphere and improved the dining experience with new plate ware and silverware. Captain D’s new menu, featuring several new items, is brought to life in the new design with upgraded menu boards and also features several new kid’s meal offerings. With these efforts, Captain D’s has remained true to what it does best — serving high-quality seafood with warm hospitality at an affordable price.
For more information, please visit www.captainds.com.
About Captain D’s
Headquartered in Nashville, Tenn., Captain D’s has 512 restaurants in 23 states, plus military bases around the world. Captain D’s is the nation’s leading fast casual seafood restaurant and was named the #1 seafood chain in the QSR 50, ranked by AUV. Founded in 1969, Captain D’s has been offering its customers high-quality seafood at reasonable prices in a welcoming atmosphere for more than 46 years. Captain D’s serves a wide variety of seafood that includes freshly prepared entrees and the company’s signature hand-battered fish, which is cooked to order. The restaurants also offer premium-quality, grilled items such as shrimp, and surf and turf, as well as hushpuppies, desserts and freshly brewed, Southern-style sweet tea, a Captain D’s favorite. For more information, please visit www.captainds.com.