New “Build-Your-Own” Artisanal Pizza Restaurant Set To Open In August
Los Angeles, CA (RestaurantNews.com) Blaze Fast Fire’d Pizza, the fast-casual concept known for its chef-driven menu and casually hip restaurants, today announced that it will soon open a new Las Vegas location. The highly anticipated opening is the second Las Vegas area location for Blaze Pizza, which debuted in Henderson at Horizon Pointe Shopping Center (10520 South Eastern Ave.) last month. The new Blaze Pizza restaurant, which features a 3,100 square foot space with seating for 110, will open in August at 6211 North Decatur Boulevard (N. Decatur & I-215).
Blaze Pizza is a modern day “pizza joint” known for its custom-built artisanal pizzas, freshly made salads, blood orange lemonade and s’more pies. Each restaurant features an interactive assembly-line format that allows guests to customize one of the menu’s signature pizzas or create their own, choosing from a wide selection of fresh, artisanal ingredients – all for under $8. The generously-sized 11-inch pizzas are then sent to a blazing hot open-flame oven – the centerpiece of the restaurant – where dedicated pizzasmiths ensure that the thin-crust pies are fast-fire’d and ready to eat in just 180 seconds. Each restaurant makes its own dough from scratch using a recipe developed by critically-acclaimed Executive Chef Bradford Kent (“The Pizza Whisperer”), which requires a 24-hour fermentation period to produce his signature light-as-air, crisp crust. For pizza fans with specific dietary needs, Blaze Pizza offers gluten-free dough and vegan cheese. The Las Vegas restaurant will also feature a selection of wine and craft beer.
The company’s mantra of making “intelligent choices” goes beyond selecting artisanal ingredients and serving exceptional pizzas. Each restaurant is carefully designed to suit its own space, with award-winning architect Ana Henton thoughtfully applying unique elements and fire-inspired colors to each location – creating a warm, inviting environment that fits within the local neighborhood. Additionally, Blaze is committed to sustainability and uses eco-friendly packaging and locally sourced ingredients whenever practical.
“Our mission at Blaze is really simple – we’re all about bringing the community a place where guests can connect, create and enjoy insanely great pizza at crazy fast speed,” said Jim Mizes, president & COO of Blaze Pizza. “If you think about it, there hasn’t been a good way to enjoy artisanal pizza without the wait. Now there is. We believe this will be a game changer in town.”
About Blaze Pizza
The first Blaze Pizza® restaurant opened on Aug. 6, 2012, in Irvine, Calif., and quickly gained attention for its chef-driven recipes and “build-your-own pizza” assembly-line format. Now ranked as the overall #2 fast-casual brand in FastCasual.com’s annual Top 100 list, Blaze Pizza is building momentum and developing a cult following as it expands across the country. The company currently operates 71 restaurants in 19 states and the District of Columbia, including the major metropolitan areas of Los Angeles, New York, Chicago, San Francisco, Dallas and Washington D.C. Founded by Elise and Rick Wetzel (co-founder of Wetzel’s Pretzels), the concept is backed by investors including LeBron James, Maria Shriver, Boston Red Sox co-owner Tom Werner and movie producer John Davis. For more information, please visit blazepizza.com and facebook.com/blazepizza.
Joshua Levitt, Press Relations