Absolut Elyx Sets Off On 3-City Pop-Up Tour With Limited-Edition Copper Pineapples

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Absolut Elyx Sets Off On 3-City Pop-Up Tour With Limited-Edition Copper Pineapples
From www.justluxe.com, by Kimberly Fisher

On November 4, Absolut Elyx celebrated its five-year partnership with Water for People in New York City, with the exclusive debut of a 25-foot, pop-up vintage water truck and retail boutique. The truck will embark on a three-city tour of the country in November and December.

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Elyx is one of the first spirits brands to move beyond product into lifestyle retail with a social consciousness. The pop-up truck will sell Elyx’s limited-edition copper pineapples, which not only are the universal symbol of hospitality, but add a playful twist to the cocktail world. As part of Elyx’s philanthropy campaign with Water For People, an international non-profit dedicated to providing access to safe water in developing countries, a portion of the proceeds will go directly to the organization’s work. 

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Every bottle of Elyx sold will provide access to one week of safe water (140 liters) to someone in need. For every copper pineapple-drinking vessel sold, access to one month of water (560 liters) will be provided. After viewing the pop-up, complete with bar and rolling retail boutique, invited guests ventured upstairs to the ultra-exclusive Absolut Elyx House to sample drinks and light bites as part of the celebration.

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Look for the Elyx pop-truck in Los Angeles on November 19-21 and Miami from December 3-5 during Art Basel. The limited edition copper pineapples will retail at $119.99 for a limited edition gift box set with 750ml bottle.

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