Wine Snobs Step Aside: Boxxle Wine-On-Tap is the Newest Trend Taking Over the Foodie World
(RestaurantNews.com) Boxxle is paving the way for wine drinkers all over the country as a multi-patented dispenser for 3-liter Premium Wine Casks. Knowing the benefits and quality of wine in “Bag-in-Box” packaging, inventor of Boxxle, Tripp Middleton, wanted to take the concept to the next level, by solving the counter presentation and difficulty of pouring. Boxxle produces a stylish and elegant way to dispense great wine-by-the-glass at home.
As an avid bottled wine drinker, Middleton struggled with constantly having to pour unfinished, spoiled bottles down the drain. After reading an article about the introduction of high quality 3-liter “box” wines that had half the carbon footprint, 80% less landfill waste, and the ability to stay fresh for up to six weeks, Middleton was ready to change the industry. “Wine by the glass in the comfort of my own home seemed like the perfect solution to my waste problem, but I still battled with the thought of having to go through the motions of pulling an ugly cardboard box to the edge of my counter and then tilting it over for a simple glass of wine. There had to be a more efficient and classy way,” said Middleton.
The old school stigma surrounding boxed wine is slowly, but surely beginning to diminish, thanks to the convenience of Boxxle. “I want to educate bottled wine drinkers; 3-liter “Bag-in-Box” is becoming one of the fastest growing segments in the wine industry. Boxxle is perfect for home entertainers, or just people that drink one glass a night and are tired of pouring good wine and money down the drain,” said Middleton. Statistics show that 3-liter “Bag-in-Box” wines rival what 90% of American wine drinkers are buying in quality and in flavor. If you’re not ready to part with your favorite bottled wine, don’t fret – many bottled wines are available in a 3-liter “Bag-in-Box” option, with savings of over 20-30%.
Growth in restaurant industry has been attributed to consumers becoming more accepting of alternative packaging, convenience and the increasing quality of wines. “The premium 3L box consumer — relative to the total table wine consumer — is younger and more affluent, thus an attractive demographic group,” said Danny Brager, VP group client director, beverage alcohol team, The Nielsen Company. Boxxle gives servers the opportunity to utilize their time and productivity by pouring the wine themselves, opposed to waiting for the bartenders to open a bottle and do it for them.
The demographics of wine drinkers are changing and so is their acceptance of alternative packaging and all the benefits that come with it. Not only is this better for the environment, it leads to cost savings and higher profit margins for any bar or restaurant.
Boxxle is currently sold at Bed Bath & Beyond, Target, Amazon, Brookstone, Sharper Image, Home Depot and UncommonGoods, as well as online at www.boxxle.com with free shipping.
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