Taco innovators recognized for growth potential, forward thinking, by restaurant industry’s leading trade magazine
Now in its 22nd year, Hot Concepts is one of the industry’s most prestigious award programs. Winners, which are selected by NRN’s Editorial Board, are forward-thinking restaurant brands at the leading edge of foodservice and are poised for significant growth.
“This is a huge honor for our people and our brand, and we couldn’t be more proud to be recognized this way,” said Brian Watkins, Director of Operations. “Our entire team – from our amazing, cutting-edge chefs, to our incredible service staff – have made Velvet Taco a tremendous success in DFW, Chicago and Houston, and we can’t wait to take the concept to even more markets in the months and years ahead.”
Criteria for Hot Concept honorees include: opened first restaurant unit less than seven years prior to award recognition; have a minimum of three restaurant units in different market areas or a minimum of five units in one market area; display an entrepreneurial spirit; engender strong consumer appeal; and have a sound financial position as determined by Dun & Bradstreet and other financial benchmarks.
Velvet Taco is the place to go for anyone looking to get their taco fix. It is a one-of-a-kind taco concept serving premium food in a unique and funky fast-casual setting. Founded on the idea that tacos do not have to be inspired by Tex-Mex cuisine and can be made with the same care and premium quality ingredients as fine dining, Velvet Taco is where anything goes meets the art of possible. Velvet Taco uses the freshest ingredients to offer a wide selection of tacos that explore the edge of multi-cultural boundaries, liberating tacos to a new level of sophistication and taste. The all-day menu features scratch-made everything, including handmade corn tortillas, slowly roasted rotisserie meats and corn, fresh fruit margaritas and homemade red velvet cake for dessert.
Velvet Taco has locations in Dallas, Fort Worth, Houston and Chicago. For more information, please visit velvettaco.com.