Social Campaign to Launch in Support of #GivingTuesday and 25-Cent Donation Program for Camp Sunshine
Atlanta, GA (RestaurantNews.com) Temperatures may be dropping but, Tropical Smoothie Café is embracing the warm spirit of doing good for others. The leading fast-casual concept, known for its better-for-you food and smoothies with a tropical twist, is launching a 25 Days of Giving social campaign beginning December 1st in an effort to raise funds, awareness and recognition for a long standing partner of the brand, Camp Sunshine. For the first 25 days of December, the campaign will not only feature Camp Sunshine, a retreat for children with life threatening illnesses as well as their families, but it will also applaud and recognize many other community-based non-profits. Kicking off on #GivingTuesday ,the globally recognized day of giving back, Tropical Smoothie Café will leverage social media to feature a different non-profit, celebrity or volunteer daily who help to make a difference in their local communities. The campaign will also include ideas for how to volunteer.
“We recognize that people are the heart of our company and we take pride in our ability to develop meaningful relationships that are founded on trust, accountability and respect for the unique talents of our teams, franchisees, partners and communities,” said Mike Rotondo, CEO of Tropical Smoothie Café. “By sharing the compelling stories of Camp Sunshine and other charities with our guests who visit us in-cafe and on social media, we are remaining true to our core value of solid relationships with guests, amongst team members and within local communities.”
In addition to the 25 Days of Giving social campaign, guests who visit any participating Tropical Smoothie Café during the month of December will also have the opportunity to add 25 cents or more to their check with all the proceeds going directly to Camp Sunshine.
“In June, we raised more than $1 million for Camp Sunshine and learned that by working together we can move mountains,” continued Rotondo. “We now want to feature some of the many faces in our community who are making an impact.”
The brand is going on 10 years of involvement with Camp Sunshine. During that time, Tropical Smoothie Café has raised more than $3.5 million for Camp Sunshine making them the single largest corporate sponsor for this wonderful organization.
To learn about some of the great charities and volunteers in and around the 450 Tropical Smoothie Café locations, visit www.TropicalSmoothieCafe.com and follow #GivingTuesday or #25Days.
About Tropical Smoothie Café
Founded in 1997, Tropical Smoothie Café is a fast-casual restaurant concept inspiring healthy lifestyles across the country, with over 450 locations nationwide. With snack and meal options for any time of day, Tropical Smoothie Café serves smoothies, salads, tacos, wraps, sandwiches, and flatbreads. The rapidly growing franchise has received numerous accolades including being ranked on Entrepreneur’s 2015 Franchise 500, 2015 Fast Casual Top 100 Movers and Shakers and Nation’s Restaurant News’ 2015 Top 200.Tropical Smoothie Café is seeking qualified franchisees to expand throughout the United States in markets such as Atlanta, Houston, Dallas, Charlotte, Philadelphia and Columbus, Ohio, among others. For more information, visit www.TropicalSmoothieFranchise.com.
About #Giving Tuesday
Now in its fourth year, #GivingTuesday is a global day of giving fueled by the power of social media and collaboration. Observed on the Tuesday following Thanksgiving (in the U.S) and the widely recognized shopping events Black Friday and Cyber Monday, #GivingTuesday kicks off the charitable season, when many focus on their holiday and end-of-year-giving. Since its inaugural year in 2012, #GivingTuesday has become a movement that celebrates and supports giving and philanthropy events throughout the year and a growing catalog of resources.
About Camp Sunshine
Camp Sunshine is the only organization in the nation committed to addressing the effects of life-threatening illnesses not only for affected children, but also their entire families. To learn move visit CampSunshine.Org.