STUBBORN(TM) Stories profile change makers who have disrupted convention to achieve better results
PURCHASE, N.Y., Aug. 5, 2016 /PRNewswire/ -- Today, STUBBORN SODA, a new line of crafted sodas available in five bold and unexpected flavor combinations, launched on shelves nationwide. To spread its tagline, "IT'S GOOD TO BE STUBBORN™," the brand has partnered with Robert Kirkman, creator and executive producer of "The Walking Dead" and "Outcast," and Skybound Entertainment to bring a new campaign to life.
The unique STUBBORN SODA flavor combinations feature an unexpected twist on traditional flavors, including Black Cherry with Tarragon, Orange Hibiscus, Agave Vanilla Cream Soda, Classic Root Beer and Lemon Berry Acai. Each 12 oz. glass bottle of STUBBORN SODA will contain 90 to 100 calories and is made with Fair Trade Certified Cane Sugar and Stevia. STUBBORN SODA is made with natural flavors and without High Fructose Corn Syrup (HFCS), artificial sweeteners, and Azo Dyes. STUBBORN SODA launched in select foodservice locations on fountain in 2015.
"STUBBORN SODA is the next generation of carbonated soft drinks. We gave it that name because we don't compromise on our ingredients, flavors or the way the product is experienced," said Megan Gagnon, Director, Marketing, STUBBORN SODA. "We use only quality ingredients and flavors, and we've worked hard to create the ultimate experience – from the way the beverage is poured, to the perfect finishing garnish to bring fans a product they're proud to drink and share."
Kirkman kicked off the partnership with STUBBORN SODA in San Diego during the Skybound's Twitch Live Stream on July 21. Launching later this year the brand will feature Kirkman and Skybound Entertainment Creators in a content series profiling how these individuals brought their passions to life and were willing to disrupt convention in order to achieve better results. The videos will live on STUBBORN SODA social channels.
"It's no surprise I am stubborn about my creative process, which is why I like what the STUBBORN brand is all about," said Kirkman. "They are helping us tell the real, gritty stories of some of the best creators who aren't afraid to go against conventional means."
STUBBORN SODA will be available at major retailers nationwide starting Aug. 8.
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $63 billion in net revenue in 2015, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com.