Ninkasi Brewing Company Opens in-House Recording Studio and Releases Dawn Of The Red EP. Ninkasi has been supporting local bands since day one and has offered free codes to download music before, but the brewery is reiterating its belief that crafted, independent beer and music are a winning combination. Ninkasi’s in-house music studio has already worked with over 40 bands, but “Dawn Of The Red Compilation EP” will be their first official release from Ninkasi Studios. The brewery and now music label has partnered with five artists to each craft a track around the lyrics “Dawn of the Red” (based off the return of Dawn of the Red IRA) and will be available on Ninkasi’s website this March.
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Since 2009, Ninkasi has supported artists including music production, engineering and recording from iterations of the brewery’s in-house recordings studio, album pressing sponsorships, assistance in tours and bookings, and opportunities to showcase their music at Ninkasi signature events. Book has been at the helm of the studio operation, bringing a wealth of experience in the music industry to the brewery’s marketing mix.
“Coming from a 20-year career in both recording and touring in music before craft beer, it’s rewarding to be able to help new artists reach their aspirations and help them navigate some of the chasms we had to cross without the support of sponsors,” explains Book. “The opening of Ninkasi Studios will enable us to support up-and-coming artists at no cost to them.”
The release of the “Dawn of the Red Compilation EP” celebrates the addition of the brewery’s Dawn of the Red India Red Ale to its year-round Flagship Series. Working with five artists, ranging in sound and style, each band was directed to use “Dawn of the Red” as a focal lyric and to interpret the phrase however they choose. The outcome: a diverse offering of five different genres, some literal in meaning, some metaphoric, all inspired by craft beer.
“Just like craft beer, the opportunities for creative collaboration and shared successes are nearly unlimited in terms of craft beer helping to drive new music awareness and vice-versa,” says Book. “Completing our first album was a blast, and we can’t wait to share the creations of these artists with craft beer and music lovers alike.”
The compilation will be available for download from Ninkasi’s website (www.ninkasibrewing.com) in March. Artists include:
Look for a free download the “Dawn of the Red Compilation EP” online this March at www.ninkasibrewing.com. Consumers can also look forward to opportunities to win limited edition 12-inch vinyl copies on Ninkasi’s social media channels.
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