Whole Foods Responds To Higher Prices Findings In New York City Stores

Whole Food co-CEOs Walter Robb and John Mackey posted a YouTube video on July 1, addressing allegations that the prices in their New York City stores are higher than at stores elsewhere across the country. Last month, we reported that New York City's Department of Consumer Affairs found that Whole Foods was overcharging customers and faced pricing violations. "Straight up, we made some mistakes, they said in the video. "We want to own that and tell you what we're doing about it."

Robb and Mackey said that the pricing issues were unintentional "misweighing errors" that resulted from their efforts to bring fresh products to the customer, whether that involves making sandwiches, squeezing fruit juices, or cutting fruit.

The co-CEOs said that they will be implementing additional training for Whole Foods employees in New York City and around the country because "we want to be perfect in this area." There will also be a third-party audit to review progress, and customers are encouraged to ask cashiers to check prices. If there is a mistake, Whole Foods is saying they will not charge them for the item.

In 45 days, Robb and Mackey will report on progress. Until then, for more information, you can visit the Whole Foods Blog.

We've reached out to Whole Foods for comment.