The USDA recently approved the commercial planting of a new, genetically modified potato called the Innate potato, created by agribusiness company J.R. Simplot.
The company, as we previously reported, is one of the nation’s largest potato producers and a major supplier to McDonald’s, so there was at least the potential for some major synergy between the two industry titans.
The newly-approved potato was engineered to resist bruising, a common problem that renders conventional potatoes unusable. Its genetic composition has also been altered to include a smaller amount of a suspected human carcinogen called acrylamide.
McDonald’s, however, is not interested. A spokesman told Capital Press this week that “McDonald’s USA does not source GMO potatoes nor do we have current plans to change our sourcing practice.”
Currently, J.R. Simplot is not aiming to get the Innate potato into the fast food market, but instead “plans for the potatoes to sell as whole spuds and in the “fresh-cut” form similar to pre-sliced apples.”
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Karen Lo is an associate editor at The Daily Meal. Follow her on Twitter @appleplexy.