They’re adding exotic sauces and electrical outlets, donning Twitter handles and serving shareable plates.
Restaurateurs have gone a-courtin’. The target that chains across the spectrum are wooing? Millennials, the 83.1 million Americans born between 1982 and 2000 who now represent the largest single age group in the U.S.
While some studies show this demographic (also described as 18- to 34-year-olds) dramatically cut back on restaurant visits during the recession, they are now making a dining room comeback.
Which chains prove the most alluring in the short term will impact sales far into the future.