London’s Firmdale Opens Whitby Hotel in NYC

From bbook.com by Ken Scrudato
London’s Firmdale Opens Whitby Hotel in NYC
Images by Simon Brown 

Simon Brown 

New York City's newest hotel is a British import.

We’ve never met a Firmdale hotel we didn’t utterly adore. Its eight London properties are amongst the capital’s buzziest (The Soho Hotel), most fashionable (The Ham Yard), and most dashingly elegant (The Knightsbridge). All of those qualities came magnificently together in their first U.S. property, the Crosby Street Hotel, which opened in Soho in 2009.

Now they’ve taken all that panache uptown…to W. 56th Street specifically. The new Whitby Hotel has just debuted a few blocks from Central Park – a perfect counter to the area’s concentration of glitzy luxe hotels and old classics. Firstly, the rooms bear the instantly recognizable aesthetic stamp of inimitable designer-partner Kit Kemp – with their brightly mod color patterns and alluringly tactile fabrics. A wall of windows frames awesome views of the area’s towering edifices.

Playtime is also important (imperative?) here. For cocktails and bites, there’s the The Whitby Bar, opening to the public March 19, an exotic mixture of the baroque and contemporary – with walls adorned with striking plate displays. The Whitby Theater should finally take screening events out of those musty old Midtown screening rooms.

At this American address with an English heart, don’t forget to book a proper and very stylish Afternoon Tea at the Whitby. Lovely.

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