Kellogg's® To Open New Immersive Cereal Experience In NYC
Following a year of success in Times Square, Kellogg's NYC to elevate guests' cereal experience with a new, bigger and bolder location
BATTLE CREEK, Mich., Aug. 8, 2017 /PRNewswire/ -- In July 2016, Kellogg's NYC cereal café opened to a cascade of enthusiastic breakfast lovers and global media attention. It became a worldwide sensation, opening up doors for fans to reimagine the cereal experience with one of the industry's most iconic brands.
Kellogg's took cereal to new levels with its business partner, Co.create NYC, led by culinary and hospitality experts Anthony Rudolf and Sandra Di Capua. Throughout the year, we collaborated with numerous creative partners including renowned chefs and unexpected restaurants and culinary institutions. Together, we worked to elevate unique cereal combinations and inspire one-of-a kind experiences in every spoonful.
We quickly learned that this food and experience combination was too big to be contained in a mere 1,600 square feet. So, we're moving to a new home in downtown NYC. Significantly larger than our current location, the new spot will be able to contain an explosion of cereal inspiration and fun. For now, we're keeping the details and the exact location boxed up like our favorite breakfast, but we can promise you a more immersive experience and new kitchen to explore cereal in exciting, fresh ways throughout your day.
"We are thrilled and humbled by the response we have received with Kellogg's NYC," said Aleta Chase, Kellogg's Marketing Director. "We are happy to expand on the experience and look forward to making it even more amazing in downtown NYC later this year."
On August 13, Kellogg's NYC will close its doors in Time Square to prepare for a grand opening in downtown NYC this winter. Kellogg's will release more information on what can be expected and our new location later this year. During the transition, join us at https://www.pinterest.com/kelloggs/ to try these culinary-inspired creations to wow your taste buds with surprising ingredients and flavors!
About Kellogg Company
At Kellogg Company (NYSE: K), we strive to make foods people love. This includes our beloved brands – Kellogg's®, Keebler®, Special K®, Pringles®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Cheez-It®, Eggo®, Mini-Wheats® and more – that nourish families so they can flourish and thrive. With 2016 sales of $13 billion and more than 1,600 foods, Kellogg is the world's leading cereal company; second largest producer of crackers and savory snacks; and a leading North American frozen foods company. And we're a company with a heart and soul, committing to help create 3 billion Better Days by 2025 through our Breakfasts for Better Days global purpose platform. To learn more, visit www.KelloggCompany.com or www.OpenforBreakfast.com and follow us on Twitter @KelloggCompany, YouTube and on our Social K corporate blog.
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SOURCE Kellogg Company