Company will serve as sponsor for 2018 and 2020 Olympic and Paralympic Games
BATTLE CREEK, Mich., Sept. 27, 2016 /PRNewswire/ -- Kellogg Company and the United States Olympic Committee announced today that Kellogg is renewing its commitment to Team USA and will sponsor the USOC through the 2018 and 2020 Olympic and Paralympic Games.
"It is an honor to continue to be associated with the USOC, and to help the athletes of Team USA achieve their dreams of representing our country at the Olympic and Paralympic Games," said Paul Norman, president of Kellogg North America. "Together, we will continue to celebrate the things that drive people to get up in the morning, and what inspires them to reach their full potential each day."
Kellogg's sponsorship category covers hot and cold cereal and granola, wholesome portable breakfasts, and frozen breakfast.
"Kellogg has been a strong supporter of America's athletes, helping to provide the resources they need to pursue their dreams of competing in Olympic and Paralympic Games," said Scott Blackmun, CEO, USOC. "We are thrilled to continue this partnership as we engage people across the country and create excitement for Team USA."
The renewal of Kellogg's agreement with the USOC comes as the company wraps up its successful support of Team Kellogg's and Team USA in the 2016 Olympic Games. All five athletes on Team Kellogg's – each a first-time Olympic or Paralympic hopeful – qualified to compete in Rio, bringing home nine total medals.
The 2018 Olympic Games will be held in PyeongChang, South Korea, and the 2020 Olympic Games will be held in Tokyo, Japan. Kellogg Company's investment in America's athletes began 35 years ago. The company supported the Olympic Games from 1976-1992 and the U.S. Olympic Teams from 2000-2008. Kellogg renewed its association with Team USA from 2012 through the recent Olympic Games in Rio de Janeiro.
About Kellogg Company
At Kellogg Company (NYSE: K), we strive to make foods people love. This includes our beloved brands – Kellogg's®, Keebler®, Special K®, Pringles®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Cheez-It®, Eggo®, Mini-Wheats® and more – that nourish families so they can flourish and thrive. With 2015 sales of $13.5 billion and more than 1,600 foods, Kellogg is the world's leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company. Through our Breakfasts for Better DaysTM global hunger initiative, we've provided more than 1.4 billion servings of cereal and snacks to children and families in need around the world. To learn more, visit www.kelloggcompany.com or follow us on Twitter @KelloggCompany, YouTube and on Social K.
SOURCE Kellogg Company