Nicolas Ghesquière is all over the place with his latest campaign. Shortly after naming Lightening, a Final Fantasy game character, and Korean actress Doona Ba, the faces of the Spring 2016 season, he’s added another unexpected name to the Louis Vuitton roster—Jaden Smith. The 17-year-old was revealed as the latest star in the womenswear campaign, and he’s sort of the perfect muse for the brand. The actor, rapper and now-pro model, has long been an advocate of genderless clothing, wearing a dress last spring to escort Hunger Games star Amandla Stenber to the prom.
A photo posted by 🆖 (@nicolasghesquiere) on Jan 2, 2016 at 3:33pm PST
The campaign, which so far only had two images, was photographed by Bruce Weber and revealed last night via Ghesquière’s Instagram. In the first shot he’s alone, eyes closed (possibly dreaming up his next head-scratching tweet), and in the next he’s grooving on the sidewalk with fellow models Sarah Brannon, Rianne Van Rompaey and Jean Campbell. In both photos, Smith is sporting a leather jacket, a black and white fringe shirt, an embellished skirt, and a pair of black loafers. The outfit doesn’t venture too far out of the norm for the eccentric teenager, as the label attempts to take the recent trend of androgyny to the next level. We’re curious to see the completed campaign and if Ghesquière will unveil any new faces as the campaign begins to roll out.