In the age of over-sharing on social media, few things are sacred anymore. Instead, photos and posts about anything and everything find their way on to Facebook, Twitter, and Instagram feeds. In some cases, you might be embarrassed about that one photo of you from fourth grade when your hair hadn’t seen a brush in days and your braces still weren’t making your teeth straight. But personal posts aside, social media is becoming a source of information for far more than keeping up with your college roommate. In some cases, it’s changing the fundamentals of how certain industries operate.
One of those shifts is happening in the restaurant industry, as more and more people are posting photos of their dinner plates before digging in. This might not have much of an affect on a chain like Applebee’s, where the dishes will look pretty much the same no matter which restaurant you visit. But it is a big deal for chefs who operate out of a single kitchen, whose personal reputation is the driving force behind customers reserving tables and paying top dollar for an experience.
The consensus is clear among top chefs that Instagram, in particular, impacts their industry in huge ways.