ICE Alum Spotlight: How Feedfeed Founder Julie Resnick (Organically) Grew an Instagram Mega-Brand

From blog.ice.edu by Caitlin Gunther
ICE Alum Spotlight: How Feedfeed Founder Julie Resnick (Organically) Grew an Instagram Mega-Brand


By Caitlin Gunther

 

Julie Resnick (Culinary Arts ‘02) didn’t start the feedfeed with the goal of it becoming a behemoth crowdsourced food Instagram account with a following of over one million enthusiastic foodies. Her initial motive was simply to swap recipe ideas and to find inspiration for ways to use her weekly allotment of CSA (community supported agriculture) goods. Something like, How about a new way to prepare those sweet potatoes? But her education from ICE — which helped give her the ability to recognize truly good food and innovative preparations of it — along with her background in digital marketing, led to the creation of a community that self-selected foodies and talented photographers were clamoring to join. Luckily, the barrier to entry was easy — simply tag #feedfeed in your Instagram photos. Feedfeed seemed to fill a void in the food media realm. It was a call to action for home cooks and food photographers to share gorgeous images of meals made with vibrant, seasonal ingredients.

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We were thrilled that Julie took the time to chat with us for the ICE blog, to reveal what it’s like running a massively popular Instagram account and website, and to disclose her “worst nightmare” of a meal (a bowl of cereal).


Read on to learn how Julie went from ICE student to founder of the feedfeed.

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