New partnership bolsters Hooters presence domestically with five new locations, boasting the new modern prototype restaurant design
Atlanta, GA (RestaurantNews.com) Hooters of America, LLC, today announced it has entered into a development agreement with F&S Restaurant Group to open five new Hooters locations throughout North Carolina and the greater Roanoke, Virginia area over the next five years. The franchisee is scheduled to open its first location in time for spring 2017’s college basketball tournament season in Danville, Virginia.
“We’ve long followed the iconic Hooters brand, one of the most recognizable casual dining brands, and are now realizing the tremendous opportunity to expand Hooters footprint in areas of North Carolina and Virginia,” said Rocco Scarfone, CEO, F&S Restaurant Group, “Along with my partner, Jeffrey Furr, we are focused on opening new locations and becoming a prime franchisee for Hooters through our initial five locations and beyond.”
The new locations will incorporate the latest design features that deliver the familiar, fun-loving persona of the Hooters brand along with newly contemporized elements that combine to deliver a one-of-a-kind guest experience. From a centrally located bar featuring an expanded array of cocktails and draught beers to more comfortable seating options and top-of-the-line AV packages perfect for watching all the games, more than ever Hooters is the perfect destination for just about any occasion that calls for great food and fun.
“With more than two decades of restaurant and hospitality ownership experience, F&S Restaurant Group has proven success in the Carolinas and Virginia markets,” said Mark Whittle, senior vice president of global development, Hooters of America. “We’re on a robust path for expansion with 100 commitments for future development from franchisees throughout the world, and F&S Restaurant Group is a strong partner to grow the Hooters footprint.”
In addition to opening the five new locations, F&S Restaurant Group has purchased two existing locations, Hooters of High Point and Hooters of Winston-Salem, with significant investments into the properties underway. Both locations will feature the newest modern design features, including more than 40 TVs, video walls and sports tickers.
Hooters currently has 10 locations in North Carolina and 14 locations in Virginia. With the F&S Restaurant Group agreement, this will bolster current locations and expand reach to customers across these states. Overall, Hooters is also on target to open 20 plus franchise and eight new company restaurants in 2016 across domestic states and international countries.
Hooters continues its acceleration of restaurant openings and is actively seeking qualified franchise partners to open new locations in select markets across the U.S. and around the globe. For more information about becoming a Hooters franchisee, visit hooters.com/franchising.
For more information about Hooters, visit www.hooters.com.
About F&S Restaurant Group
F&S Restaurant Group is based in Greensboro, North Carolina. With more than 20 years of restaurant and hospitality experience, owners Rocco Scarfone and Jeffrey Furr is committed to bringing great food and entertainment to the Carolinas, Virginia and surrounding areas with well-recognized brands including Ham’s Restaurants, Pier Oyster Bar & Grille and Cone Denim Entertainment Center, a Live Nation and House of Blues affiliated venue.
About Hooters of America, LLC
Hooters of America, LLC, is the franchisor and operator of more than 420 Hooters restaurants in 42 states and 26 countries. Known for its world famous Hooters Style chicken wings, the first Hooters opened its doors in 1983 in Clearwater, Florida. Expectations were so modest at the time that the simple fact the doors opened was deemed worthy of a toast. Since then millions have been liberated from the ordinary at Hooters while enjoying great food, fun and one-of-a-kind hospitality that can only be served up by the Hooters Girls. For more information about Hooters visit www.Hooters.com or follow us at www.Twitter.com/Hooters, www.Facebook.com/Hooters, www.Instagram.com/Hooters or on Snapchat at “hootersLIVE”.