Brand Makes It Easier to Spot Eggless Option On Shelf With Addition Of Vegan to Product Name and Certified Logo to Packaging
ENGLEWOOD CLIFFS, N.J., Oct. 19, 2016 /PRNewswire/ -- Building on its 100-year legacy of blue ribbon taste and real, quality ingredients, Hellmann's – America's favorite mayonnaise brand –announced today it received Vegan Certification from Vegan Action for its eggless dressing and sandwich spread and will be adding "vegan" to its name. Vegan Action is a national non-profit organization dedicated to educating people on a vegan lifestyle and helping identify vegan products.
The new labeling will be rolling out nationwide to help make it even clearer for families in search of eggless products. Made with carefully chosen and blended ingredients, Hellmann's Vegan is eggless, cholesterol free* and made with non-GMO sourced ingredients.
"Our fans depend on us to deliver delicious tasting choices that stand up to their families' high taste standards and changing dietary preferences," said Russel Lilly, Marketing Director at Hellmann's. "We pride ourselves on always bringing out the best and are proud to be donning the Certified Vegan logo as a way to reinforce this commitment."
The product will be available at grocery stores nationwide throughout the U.S and Canada.
About Unilever United States, Inc.
Unilever is one of the world's leading suppliers of Food, Home Care, Personal Care and Refreshment products with sales in more than 190 countries and reaching 2 billion consumers a day. In the United States, the portfolio includes brand icons such as Axe, Ben & Jerry's, Breyers, Caress, Clear Scalp & Hair Therapy, Country Crock, Degree, Dollar Shave Club, Dove, Fruttare, Good Humor, Hellmann's, I Can't Believe It's Not Butter!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Nexxus, Noxzema, Pond's, Popsicle, Promise, Q-tips, Simple, St. Ives, Suave, Talenti Gelato & Sorbetto, TIGI, TONI&GUY, TRESemmé and Vaseline. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.
Unilever employs approximately 8,000 people in the United States – generating more than $8.5 billion in sales in 2015.
The Unilever Sustainable Living Plan commits to:
- Helping more than a billion people take action to improve their health and well-being by 2020.
- Halving the environmental impact of our products by 2030.
- Enhancing the livelihoods of millions of people by 2020.
Unilever ranked number one in its sector on the 2016 Dow Jones Sustainability Index.
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*Contains 10g of fat per serving
*Versus 5mg cholesterol in Hellmann's Real Mayonnaise
SOURCE Unilever United States, Inc.