BOU's "Better for You" Soup Cups Set to Disrupt $12 Billion Instant Soup Industry

BOU Brands LLC
Healthier and Eco-friendly Grab & Go Meal Launching Fall 2018

Healthier and Eco-friendly Grab & Go Meal Launching Fall 2018

NEW YORK, Sept. 27, 2018 /PRNewswire/ -- BOU, the better for you line of cooking ingredients, announced today the launch of a new range of instant soup cups into the US market. BOU Soup Cups will shake up the $12 billion soup category with a healthier alternative that features non-GMO ingredients, no artificial flavors, and a new type of packaging that is recyclable and microwaveable with a transparent lid.  

Made with lower sodium broth cubes, high-quality grains, and dehydrated vegetables, this hassle-free meal, which includes a custom spork, can be made in just five minutes with the addition of water. BOU Soup Cups will sell at a suggested retail price of $3.99 - $4.99, and will be available in four flavors:

  • Classic Chicken & Noodle Soup
    All natural chicken flavored broth with tagliatelle pasta, carrots, corn, and green & white onions.
  • Garden Tomato & Quinoa Soup
    All natural tomato flavored broth with red quinoa, kale and spinach.
  • Harvest Vegetable & Grain Soup
    All natural vegetable flavored broth with brown rice, diced potatoes, &bell peppers.
  • Shiitake Mushroom & Beef Soup
    All natural beef flavored broth with red grain rice, diced mushrooms, & spinach.

With confirmed distribution through national and regional retailers including Whole Foods Market, Wegman's, Albertson's/Safeway, Jewel-Osco, Sprouts, and many other outlets, BOU Soup Cups will fill a large gap in the market for grab & go meals involving a broth base.  

"Large instant soup manufacturers have struggled to create products that resonate with today's consumers due to a lack of innovation and a reliance on high-sodium, low-quality offerings," said BOU Founder and CEO Robert Jakobi. "In developing our BOU Soup Cups, we took a comprehensive, consumer-centric approach to crafting a product where the ingredients, cooking process and packaging align with a demanding and increasingly discerning marketplace. We're thrilled that many popular retailers recognize the potential of our products and are excited to shake up the industry with us."

BOU's range of products are changing the way we cook and eat, recreating timeless kitchen staples by packing better for you ingredients into easy-to-use cubes. BOU will also be launching a new line of Miso Broth Cubes that will bring the taste of Tokyo to your table this fall. The cubes can be used to build your own ramen bowl or simply be enjoyed as a miso soup by just adding boiling water. The product, which comes in two delicious flavors, Ginger and Cinnamon & Coconut, is gluten-free, non-GMO and contains no artificial ingredients.

For more information about all of BOU's product lines, visit

About BOU
BOU is a better for you line of cube-based products for creative cooks at all skill levels. Launched in 2017, BOU is quickly growing and is available in over 4,500 locations nationwide. Using a US-based proprietary manufacturing process, BOU uses natural, non-GMO ingredients to produce hassle free flavor at your fingertips with a minimum of 30 percent less sodium than the other leading brands. BOU is a kitchen must-have for elevating the flavor of any meal from soups to stews, grilled meats to vegetable stir-fries. To find BOU near you, visit

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