Funds raised by guest donations will provide 2 million meals to children in need
Irvine, CA (RestaurantNews.com) The Habit Restaurants, Inc. (Nasdaq: HABT), an Irvine-based restaurant company best known for its award-winning Charburgers, presented a $200,000 check on December 21, 2015 to Share Our Strength’s No Kid Hungry Campaign®. The Habit’s chief marketing officer, Matt Hood, and Share Our Strength’s manager of corporate partnerships, Mallory Moler, represented the two organizations. The donation will provide two million healthy meals to children in need.
The Habit Burger Grill raised the funds during September. Thousands of guests at more than 125 Habit locations nationwide made donations to benefit No Kid Hungry, and in return received a certificate to enjoy a complimentary Charburger with cheese.
“Ending childhood hunger in America is something we take seriously,” said Russ Bendel, chief executive officer at The Habit Burger Grill. “Since 2010, The Habit has partnered with No Kid Hungry by donating 100 percent of proceeds from more than 20 grand-opening events.”
The Dec. 21 presentation took place at Quartyard San Diego, with No Kid Hungry’s local partner, San Diego Hunger Coalition, participating. The new San Diego Habit Burger Grill Catering Truck—the restaurant chain’s fourth truck— erved the public a $5 Charburger Combo. All proceeds went to San Diego Hunger Coalition.
“We were excited when The Habit Burger joined the No Kid Hungry family of restaurant partners,” said Bill Shore, founder & chief executive officer of Share Our Strength, which operates the No Kid Hungry campaign. “The Habit Burger has emerged as an innovative and generous corporate partner in the Dine Out for No Kid Hungry initiative.”
Anahid Brakke, executive director of San Diego Hunger Coalition, remarked: “Only by working together can childhood hunger end in San Diego. Community events like this are a great way to get involved in the effort to make sure no kids in San Diego go to bed hungry.”
About The Habit Restaurants, Inc.
The Habit Burger Grill is a burger-centric, fast casual restaurant concept that specializes in preparing fresh, made-to-order chargrilled burgers and sandwiches featuring USDA choice tri-tip steak, grilled chicken and sushi-grade albacore tuna cooked over an open flame. In addition, it features fresh made-to-order salads and an appealing selection of sides, shakes and malts. The first Habit Burger Grill opened in Santa Barbara, California in 1969 and has since grown to more than 140 restaurants in 15 markets throughout California, Arizona, Florida, Idaho, Nevada, New Jersey, Utah, Virginia and Washington. More information is available at ?www.habitburger.com.
About No Kid Hungry
No child should go hungry in America, but 1 in 5 kids will face hunger this year. Using proven, practical solutions, No Kid Hungry is ending childhood hunger today by ensuring that kids start the day with a nutritious breakfast and families learn the skills they need to shop and cook on a budget. When we all work together, we can make sure kids get the healthy food they need. No Kid Hungry is a campaign of national anti-hunger organization Share Our Strength. Visit NoKidHungry.org.
About San Diego Hunger Coalition
The San Diego Hunger Coalition is a nonprofit organization that conducts training and technical assistance for community-based organizations and schools to increase participation in CalFresh and school meals; educates policymakers and the public about the root causes of hunger; and advocates for legislative and administrative policies to end hunger and increase access to healthy food. www.sdhunger.org.
Lee Healy Marketing Communications