Del Taco Celebrates Riverdale & Fayetteville Openings with Free Tacos for a Year

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RestaurantNews.com

Leading Mexican chain invites first 100 guests to join its new exclusive “Free Taco Society” to celebrate the grand openings of each restaurant on Wednesday, November 13th 

Lake Forest, CA  (RestaurantNews.com)  Del Taco Restaurants, Inc. (NASDAQ: TACO), the nation’s second leading Mexican quick service restaurant (MQSR),1 today announced that the grand opening celebrations of its Riverdale (6791 Highway 85) and Fayetteville (109 Banks Station Lane) locations will both take place on Wednesday, November 13th.

To celebrate the grand openings, Del Taco will give away a year supply of its namesake product, the Del Taco, to the first 100 guests who visit each store’s dining room, beginning at 10 a.m. These lucky winners will be inducted into Del Taco’s new exclusive club, the Free Taco Society, and will receive two free Del Tacos every week for one year through The Del App.2

“Del Taco has built a loyal following across Georgia over the years by offering an unbeatable combination of fresh food, served fast and at a tremendous value,” said Barry Westrum, Chief Marketing Officer at Del Taco. “The Del Taco is our best-selling taco,3 made with seasoned beef and hand-grated cheddar cheese, and we wanted to do something special for the local Riverdale and Fayetteville communities by offering 100 guests at each location the chance to win FREE tacos for a year!”

With more than 580 locations across 14 states, Del Taco is committed to offering its guests a unique variety of Mexican favorites prepared fresh in every restaurant’s working kitchen. Del Taco’s meals are prepared to order with quality ingredients like fresh grilled chicken and carne asada steak, hand-sliced avocado, hand-grated cheddar cheese, slow-cooked beans made from scratch, and creamy Queso Blanco. For those who are vegan, vegetarian or looking to reduce their meat consumption, Del Taco now offers its new Beyond Tacos and Burritos, which offer the same amount of protein and flavor as their seasoned beef tacos, but are made with 100 percent plant-based protein. The company also delivers an unparalleled value with its Buck and Change Menu, featuring a wide variety of tacos, burritos, quesadillas, beverages and more.4

The Riverdale Del Taco restaurant is open from 10 a.m. to midnight on Mondays through Thursdays, 10 a.m. to 1 a.m. on Fridays and Saturdays, and 10 a.m. to 10 p.m. on Sundays.

The Fayetteville Del Taco restaurant is open daily from 10 a.m. to 1 a.m.

The Free Taco Society Official Rules can be found here: https://deltaco.com/freetacosociety_officialrules. 

1 By number of units

2 The equivalent of 104 tacos per person during the span of one year. Each weekly offer will be valid for one week. Guests must download and register in The Del App to receive the deal. Offer can only be redeemed at the location where the winner visited.

3 Based on sales mix

4 Price and participation may vary 

About Del Taco Restaurants, Inc.

Del Taco (NASDAQ: TACO) offers a unique variety of both Mexican and American favorites such as burritos and fries, prepared fresh in every restaurant’s working kitchen with the value and convenience of a drive-thru. Del Taco’s menu items taste better because they are made with quality ingredients like fresh grilled chicken and carne asada steak, hand-sliced avocado, hand-grated cheddar cheese, slow-cooked beans made from scratch, and creamy Queso Blanco.

The brand’s campaign, Celebrating the Hardest Working Hands in Fast Food, further communicates Del Taco’s commitment to restaurant-level team members that provide guests with the best quality and value for their money through cooking, chopping, shredding and grilling menu items from scratch. Founded in 1964, today Del Taco serves more than three million guests each week at its more than 580 restaurants across 14 states. For more information, visit www.deltaco.com.

Media Contact:
Lauren Jacobson
Media Relations for Del Taco
ljacobson@canvasblue.com