Cinco de Maybe Not: Do craft brewers ignore Hispanics?

Cinco de Maybe Not: Do craft brewers ignore Hispanics?
From www.sandiegouniontribune.com, by Peter Rowe

Beyond Cinco de Mayo

Do not adjust your calendar. This is not May 5, Cinco de Mayo, yet Gerry Loredo insists it’s time to talk about the Hispanic beer market.

This is a topic near and dear to Loredo’s heart and livelihood. He’s director of business analytics for Houston’s Lopez Negrete Communications.

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