Luxury Blended Malt Scotch Whisky Launched in Conjunction with the Next Iteration of the Win the Right Way Campaign Featuring Actor Javier Bardem
NEW YORK, Oct. 6, 2016 /PRNewswire-USNewswire/ -- Chivas Regal®, the world's first luxury whisky, has launched Chivas Regal Ultis™, the first blended malt Scotch whisky from the House of Chivas. Created in tribute to the passion and dedication of five generations of Master Blenders, Chivas Regal Ultis captures the essence of Chivas Regal by using only five of the most precious signature single malts to represent the style and diversity of the prestigious Speyside whisky region.
Since 1909, only five men have ever mastered the iconic Chivas Regal house style, and Chivas Regal Ultis salutes the strength of vision, commitment and mastery of the brand's Master Blenders. Chivas Regal Ultis is a luxury whisky with complex flavors, a glorious golden hue and a commanding, rich aroma, creating an ideal spirit to celebrate shared success with friends.
From the millions of casks in the Chivas Brothers inventory, only 1% has been hand-selected by the expert blending team to create Chivas Regal Ultis. This traditional method of individually nosing each cask ensures the blend's superior quality. The distillation process takes place exclusively in copper pot stills, capturing the essence of the smooth and generous character of Chivas Regal's signature style. The latest release has been crafted with hand-selected malts from Tormore, Longmorn, Strathisla, Allt A'Bhainne and Braeval.
"By working together, our blending team has masterfully brought five unique single malts from across the Speyside region to create an exceptional blend which is truly the essence of Chivas Regal Ultis," said Colin Scott, Custodian Master Blender. "Each individual malt and each individual blender has added an element of expertise to the whisky, which is unique to the blend, ensuring it is the ultimate embodiment of shared success."
Chivas Regal Ultis will be available in limited cities across the U.S. at a suggested retail price of $200.
Chivas Regal Ultis personifies the brand's belief in the power of shared success and launches alongside the next generation of the brand's Win the Right Way campaign. The next phase is being showcased through a 360-degree advertising campaign demonstrating the power and impact of working together to achieve success.
The campaign delves into the stories of successful social entrepreneurs from across the globe and stars Javier Bardem, one of Hollywood's most in demand actors. The cast featured in the campaign brings to life the Win the Right Way campaign by exploring the stories behind the people and experiences who have helped them to achieve success.
"At the heart of Chivas Regal are the values of sharing success, supporting local communities, and investing in social business," said Shefali Murdia, Brand Director, Chivas Regal, Pernod Ricard USA. "The Win the Right Way campaign brings these values to life by reinforcing the brand's focus on entrepreneurialism and generosity."
To find out more about the Win the Right Way campaign and Chivas Regal Ultis, visit www.chivas.com.
CHIVAS REGAL® Ultis ™ Blended Scotch Whisky. 40% Alc./Vol. (80 Proof).
©2016 Imported by Chivas Bros. Import Co., Purchase, NY
About Pernod Ricard USA®
Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA, the world's second-largest spirits and wine company. Pernod Ricard employs approximately 18,000 people worldwide, is listed on Euronext (Ticker: RI) and is part of the CAC 40 index.
The company's leading spirits and wines include such prestigious brands as Absolut® Vodka, Tequila Avión®, Chivas Regal® Scotch Whisky, The Glenlivet® Single Malt Scotch Whisky, Jameson® Irish Whiskey, Malibu®, Kahlúa®, Aberlour Single Malt Scotch, Olmeca Altos™, Beefeater® Gin, Lot No. 40™ and Pike Creek®, Midleton®, Powers®, Redbreast®, Plymouth®, Seagram's® Extra Dry Gin®, Martell® Cognac, Lillet®, Hiram Walker®, Pernod®, Ricard®; and such superior wines as Kenwood Vineyards®, Brancott Estate®, Campo Viejo®, Graffigna® and Jacob's Creek®; and such exquisite champagnes and sparkling wines as Perrier-Jouët® Champagne, G.H. Mumm™ Champagne and Mumm Napa® sparkling wines.
Pernod Ricard USA is based in New York, New York, and has roughly 850 employees across the country. Pernod Ricard USA urges all adults to consume its products responsibly and in moderation. For more information, please visit: www.responsibility.org.
About Chivas Regal
Launched in 1909, Chivas Regal is the world's first luxury whisky and is considered to be a timeless classic, renowned for its benchmark quality and taste, style, substance and exclusivity. A truly global brand, Chivas Regal has been integral to the growth of the Scotch whisky category worldwide and today sells 4.5 million 9L cases annually in more than 150 countries across the globe. With generosity, entrepreneurship and integrity at the heart of Chivas Regal, the brand launched its successful Win the Right Way campaign in 2014, which aims to inspire a new generation whilst making a positive impact on the lives of others. The Chivas Regal range includes Chivas 12, Chivas Extra, Chivas 18, Chivas 25, the pinnacle of the range ultra-prestige blend, Chivas Regal The Icon and the Global Travel Retail exclusive, Chivas Brothers Blend. Launched in October 2016, Chivas Regal Ultis is the first blended malt Scotch whisky from the House of Chivas and represents the true Essence of Chivas Regal.
About Win the Right Way
The Win the Right Way campaign launched in 2014 and brings to life the Chivas Regal brand belief that real success is not measured by a man's wealth alone but by how many lives he has enriched. The latest installment of the campaign aims to reinforce this belief and inspire a new generation to achieve success whilst making a positive impact on the lives of others.
SOURCE Pernod Ricard USA