The Apartment by The Line Opens on Melrose With Curated Fashions, Beauty Products & Home Goods
Last month, LA welcomed the concept store The Apartment by The Line to Melrose Avenue. Owned by Vanessa Traina Snow, the boutique is the second brick-and-mortar outlet for online retailer The Line. Modeled after the original Soho store, it was given a distinct Southern California-vibe in the second floor space of a West Hollywood shop. Inside, guests will find a finely curated collection of fashion, beauty, home goods, art and furniture set up to look like a functioning apartment. It feels like you’ve stumbled into some trendsetter's chic abode, but everything, from the light fixtures to the soap in the bathroom, is for sale.
Opened just in time to celebrate The Line’s two-year anniversary, The Apartment by The Line, Los Angeles offers its customers a truly unique shopping experience. Here guests can work with a stylist to build a new wardrobe, redesign or refurnish their living space, or discover customizable and personalized items. Trania Snow also recommends booking an appointment to make the most of your time in-store, stressing that she wants the shopping experience to be tailored to the desires and needs of each customer.