Smoothie giant looks for great franchisees in Orlando.
(RestaurantNews.com) With a growing menu of good-for-you smoothies, unstoppable growth and increasing same-store sales numbers, Smoothie King is taking the Sunshine State by storm, particularly the metropolitan center of Orlando.
Now in its 42nd year of operation, Smoothie King is poised to thrive with a growth strategy rooted in finding the right franchisee partners. Smoothie King plans to open two locations every week in 2015 and to grow the $619,244 average gross sales (of the top 25 percent of traditional franchised units in 2014) within the $2 billion industry.
The juice and smoothie category pioneer plans to sign 85 new deals in 2015, translating to 160 new locations by the year’s end. Many are expected to come from qualified prospects looking for an exceptional opportunity and unique business model to operate throughout Orlando. Smoothie King has chosen Orlando as the natural next step in reaching that goal due to its focus on health, strong outdoor fitness culture and status as a top-performing region.
By investing in a food scientist to ensure the company’s research and development process continues to stay nimble and adaptable, Smoothie King knows it has the products and strategies in place to continue its industry dominance. Smoothie King’s products stand apart from the competition, providing guests around the world with nutritional solutions that live up to the brand’s founding vision to create “Smoothies With a Purpose.”
“The demand for healthier alternatives continues to increase throughout the country, and Florida is no exception,” said Christine Elam, franchise development manager for Smoothie King. “This is a prime market with a lot of potential for growth and we’re excited to continue developing throughout the state.”
With a solid foundation and blueprints for success, Smoothie King is sure to reign supreme in its industry.