One of last year’s most talked about burgers makes its return today. Ontario-based The Works Gourmet Burger Bistro’s annual “Get Stuff’d” menu promotion returns and brings with it the Reese PBC, a burger (below) stuffed with Reece’s Peanut Butter Cup candy and then topped with bacon, crispy onions and still more Peanut Butter Cups. It’s priced at $16.68 (Canadian), but that hardly keep it from being a huge hit last year.
The “Get Stuff’d” menu also introduces the Big Popper Burger ($16.78), shown below. Its 8-oz. beef patty is stuffed with jalapeňos, given a corn batter covering and fried. It’s topped with bell peppers, green onions and cream cheese plus smoked bacon, sour cream and crispy onions.
The menu’s Loaded Lucy ($16.58) is stuffed with melted cheese and then topped with bacon, lettuce, tomato, pickles, red onions and mayo. There’s a pizza burger called The Burgeroni, too. The $16.76 burger is a beef patty stuffed with cheese and topped with pizza sauce, crispy nion strings and baked pepperoni.
Works’ “Get Stuff’d” burger menu will be available at its 27 locations through Dec. 31, 2016.
“Let’s Burger!” is the new rallying cry and marketing tagline for Red Robin Gourmet Burgers and Brews. The campaign is the first work from KBS in New York City, named agency of record in July. It replaced Vitro, which created the “A Million Reasons” campaign for the chain. Red Robin’s longtime “Yumm” tagline has a cameo appearance in one of the new TV spots (below), which stress the fun of going out with friends for a burger.
Red Robin recently trademarked both “Let’s Burger” and a new gerund, “Burgering.”
Multi-concept operator SBE has taken an ownership stake in Umami Burger, Nation’s Restaurant News reported. The fast-casual brand in which it had held a minority stake since 2011. SBE owns several upscale brands including SLS Hotels, the Raleigh and Townhouse hotels in Miami and restaurants that include Katsuya and The Bazaar by José Andrés. SBE is expected to accelerate Umami’s international expansion.
One of Umami’s latest creations is the Pepperbelly burger, available for now only at its Pasadena, Calif., store. The build is a house beer-Cheddar-cheese-stuffed beef patty topped with Umami chili, Fritos crumble, pickled serranos and roasted-garlic aïoli.
West Coast chain The Counter calls its fall seasonal special The Giving Bird. It’s a 100% natural turkey burger patty with a pomegranate molasses glaze, fried sweet potato strings, crispy kale and cranberry relish; served on a whole-wheat bun with house-made pomegranate BBQ sauce. Those who don’t want a bun can order it on marinated kale with lemon vinaigrette.
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