JJ’s Settles the Great Hot Dog Day Debate of 2016 by Celebrating all Month Long, Will Feature $2 Chili Cheese Coneys on July 23rd
Charlotte, NC (RestaurantNews.com) JJ’s Red Hots is settling the Great Hot Dog Day Debate of 2016 like a national award-winning upscale Hot Dog concept should: by celebrating the Hot Dog every day, including July 23, one of the “two” Hot Dog Days of summer.
While the National Hot Dog and Sausage Council designated July 14th as National Hot Dog Day this year because it depends upon the Congressional Calendar, which is tied to the National Hot Dog Lunch on Capitol Hill (“Congress left town early and so Hot Dog Day was early, too,” said the NHDSC), many national brands such as Nathan’s Famous®, Wienerschnitzel®, Dog Haus® and 7-Eleven® decided to stick with the 23rd, which was last year’s date.
Fortune magazine says National Hot Dog Day is more complicated than it needs to be.
The Charlotte-based Hot Dog king, recently named by Tabelog as One of The 10 Most Unique Hotdog Joints in America, decided to celebrate for the entire month of July, designated and agreed to by all as National Hot Dog Month, by bringing back the most popular creations from each of its first four years. All were stars in JJ’s popular Dog of the Week program, which features specially designed and priced Hot Dogs beginning each Monday.
“With all due respect to the NHDSC and the other brands who have ‘chosen’ either the 14th or the 23rd, if you really like Hot Dogs, who gives a flying flip? Every day at JJ’s is National Hot Dog Day,” said JJ’s proprietor Jonathan Luther. “That said, we’ll play ball on the 23rd, the second iteration of the beloved day with a great price ($2) on one of our most popular Hot Dogs (Chili Cheese Coneys, with you guessed it: chili, cheese and onions).”
Appropriately, given the two sides of the debate, JJ’s is also featuring “Put That In Your Pipe” as its Dog of the Week through July 24th. For $4.99, it features House Smoked Cheddar, Bacon Crumbles, Smoked Jalapeno Ketchup and Chopped Red Onion. It was the brand’s best-selling Dog of the Week (DOW) from July 2014- July 2015. JJ’s will close the month with its most-popular DOW from the past year with Murica, the world’s first Mac and Cheese Corn Dog with Beer Queso, House-Made Pepper Jelly and Bacon Crumbles.
“Hey, we don’t mind a little fuss; in fact, we usually start our own but which day is National Hot Dog Day? Seriously?” asked JJ’s director of marketing and brand development Brandy Newton. “I’ve got your answer: yesterday, today and tomorrow. Put that in your … well, you get the point.”
JJ’s has been on an all-out winning streak since its inception in 2012. The brand raised national eyebrows for two years running by being honored by Fast Casual in its annual Top 100 Movers & Shakers list. JJ’s is the smallest chain to ever make the list and the only Hot Dog/Sausage concept to receive the honor. JJ’s also swept all of Charlotte’s Best Hot Dog awards in 2015 including the Charlotte Observer’s Readers’ Choice Best of Charlotte 2015 award for Best Hot Dog, And JJ’s ‘Char Heel’ dog won Charlotte Magazine’s BOB award for Best Southern Hot Dog.
Most recently, in addition to the Tabelog national honor, JJ’s Hot Dogs were cited by Spoon University as The 50 Best Foods to Eat in Charlotte Before You Die and as one of 10 Hot Dog Joints Across the State by North Carolina’s Our State magazine. In addition to its world-class Hot Dogs, JJ’s is also famous for its hand-crafted artisanal sausages and house-made sides and toppings.
JJ’s Chili Cheese Coneys for $2 are available all day July 23rd at both JJ’s locations in Charlotte, Dilworth (1514 East Boulevard) and Ballantyne (15105 N. John J Delaney Drive).
About JJ’s Red Hots
JJ’s Red Hots is the premier purveyor of “hand-crafted” char-grilled hot dogs and sausages with two locations and several portable vehicles in the Charlotte metropolitan area. The restaurant concept is built on solid, hardworking values and is modeled after venerable establishments like Ted’s in Buffalo, NY, Gene and Jude’s in Chicago, and many others. Still, JJ’s is a true American original featuring house-made, scratch prepared sides and toppings served alongside time tested, revered American brands like Weber’s Mustard, Martin’s Rolls, and Coca-Cola. Perhaps most proudly, JJ’s Red Hots serves smokehouse hot dogs from Sahlen’s Meat Packing Company in Buffalo, NY. Sahlen’s is a 146-year-old company that remains family owned and operated, and makes, in our opinion, the best hot dogs in the world.
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