Canada’s The Works Gourmet Burger Bistro is setting off on a world burger tour. Beginning today, its 27 Ontario locations will launch five new LTO burgers spotlighting international tastes.
⇒ Kicking off the tour is the Italian-influenced Under the Tuscan Bun ($16.96; all prices Canadian) with its signature beef patty topped with sliced porchetta, basil aïoli, sun-dried tomatoes, arugula and green onion.
⇒ The Vietnam tour stop is the Banh Mi Banh You ($16.46) with a burger patty topped with cream cheese, vegetable slaw, fresh herbs and sweet & spicy sauce.
⇒ Home-team Canadian tastes are celebrated with the Bacon You Fancy Eh? (shown below; $16.98) with a bacon & beef patty topped with aged Canadian white Cheddar, thick-cut Canadian maple bacon, bacon-roasted tomatoes, arugula and mayo on a warm Canadian Ace-bakery bun.
⇒ The U.S. isn’t forgotten: the tour includes the return of The Works’ famous Six Degrees of K’vin Bacon (15.98) with its signature 8-oz. bacon-beef patty topped with smoked bacon, Canadian bacon, bacon ketchup, bacon-roasted-garlic aïoli and house-made bacon sticks.
[UPDATE] The Johnny Rockets chain also has launched an international-burger menu promotion that includes Irish Pub and Triple Cheese International Bacon burgers and Mexican chicken sandwich.
I’ll repeat yet again my observation that when casual-dining chains’ sales slide, they look to burgers for help. Chili’s, for example, has redone the math on its meal specials. What used to be a “2 for $20” offer has gone solo as “3 for Me = $10.” The trio is a salad + a burger + a dessert. The choices are a Sunrise, Ultimate Bacon or Guacamole Burger.
Burgers also play a role in casual-diner Ruby Tuesday’s July menu promotion. All-month long, the new All-American burger—with USDA Choice beef, signature sauce, American cheese, shredded lettuce, onion, tomato and pickle chips with a side of fries—is just $9.99. And during the fourth week of July, diners get an All-American Burger free with adult entrée purchase.
But what’s most interesting about Ruby Tuesday’s July promo is its name: “Declaration of Delicousness” (above). Surely Ruby Tuesday’s marketing team’s collective memory stretches back to Super Bowl Sunday in February, when Jack in the Box dressed its mascot in Revolutionary War garb (below) to proclaim its “Declaration of Delicious”? And surely they have noticed that Jack continues to use the slogan still? No?