If the food truck market is a niche in and of itself, then dessert trucks are one niche deeper. Food trucks have proven to be a sizeable industry in the United States, with an estimated 4,130 of them, worth $1.2 billion, plying their trade in 2015. The trucks have experienced a surge in popularity and revenue partly by way of social media in the past decade, and the industry has brought a new angle to the classic concept of street food, which is eaten by 2.5 billion people every day. These vehicles full of creative concoctions are also popular in Canada and Western Europe and are rolling up to the curb just about everywhere else.
After food trucks first became popular, it was only a matter of time before the sub-category of dessert trucks attracted fascination. People love desserts, as the $2.36 billion frozen novelty industry shows, and the recent farm-to-table and artisanal food movements support the kinds of handcrafted ice cream, doughnuts, and crème brûlée options made available by individually owned mobile purveyors.
To compile this list, we started with our 2013 roundup of 50 dessert trucks, weeding out any that were no longer operational. Next, we analyzed each one’s number of Facebook and Twitter followers. After all, popular food trucks usually have loyal followings, and in order for fans to frequent them, they have to be able to locate them (usually via schedules on social media). We also took diversity of offerings and menu innovation into account when ranking the trucks. Now feast your eyes on the top 25 dessert trucks in America in 2015.