Bud Light Debuts Final ‘Dilly Dilly’ Trilogy Ad Before Super Bowl LII: Watch
The “Dilly Dilly” King has finally found his savior. In the weeks leading up the Super Bowl LII, Bud Light has been teasing a massive battle on par with Game of Thrones, and when the Philadelphia Eagles finally take on the New England Patriots this Sunday (February 4), America will also get a thrilling conclusion to the “Dilly Dilly” trilogy.
But if you can’t wait a few more days, Bud Light has already released their 60-second ad spot.
In the new commercial, the “Dilly Dilly” king and his army are in great peril. As fans of this great saga saw in “Ye Olde Pep Talk,” the army is outnumbered 20-to-1, lack flaming arrows, and they’re out of Bud Light. At the start of the Super Bowl ad, things are not looking good — until the Bud Knight comes to the rescue.
Or he just restocks on beer. One or the other.
We may not actually learn what the phrase “dilly dilly” actually means, but that’s beside the point. The rallying cry has already caught on with Bud Light fans and is one of the most-wagered prop bets for this year’s Super Bowl.
Though it may seem like a #spoileralert to debut a new ad spot before the big game, Bud Light isn’t the only food and drink company to tease their Super Bowl LII commercial. M&M’s, Pringles, Skittles, and Jack in the Box have also premiered their ad spots. Watching these commercials is just one of the many things you need to do in order to get ready for this year’s big game.